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The Warsaw Voice » Other » September 2, 2009
Economic Forum in Krynica
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Why CSR Pays Off
September 2, 2009   
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Pawe³ Piwowar, first vice-chairman of the management board, ABG SA, Asseco Capital Group:

Business in the 21st century shouldn't take over tasks that are the government's responsibility, because it has to focus on its obligations to shareholders, employees and customers. Business can only support the administration as part of public-private partnerships or commissioned tasks.

This doesn't change the fact that following the principles of Corporate Social Responsibility (CSR) in business is very much justified, especially since it allows a company to achieve better results. Electronic equipment recycling, saving paper, taking care to consume less electricity or water does not clash with the basis of business: generating profit in the most effective way possible. That's why more and more companies realize that CSR is not an extra cost but a source of extra savings. We mustn't underestimate charity activities, either. These contribute not only to improving the corporate image but also to reducing poverty and to promoting a healthy lifestyle (sport for example). Indirectly, this serves economic development by creating consumer demand. Furthermore, a company that follows the principles of CSR fosters a better atmosphere in the workplace and greater motivation in employees; people always prefer to work for a company they can be proud of. No less important are activities addressed specifically at employees. CSR simply pays off-and that's really the only reason why entities set up to generate profits for their shareholders take on the challenges of CSR. Of course ABG, a company that is part of the Asseco Capital Group, the largest IT organization in Poland and the CEE region and sixth in Europe in terms of capitalization, follows the principles known as CSR. Put simply, today this is impossible to avoid.
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