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The Warsaw Voice » Business » September 16, 2009
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Media in brief
September 16, 2009   
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TVP Polonia Gives out Awards
Public broadcaster TVP Polonia handed out its annual awards to people promoting Poland abroad at the Royal Castle in Warsaw Sept. 3. The award, a statuette of the great Polish Romantic composer Frederic Chopin, was first presented in 1995. Over the years, recipients have included outstanding individuals and institutions contributing to the promotion of Polish culture, science and sports internationally.

This year's awards went to violinist Wanda Wiłkomirska; Jan Mokrzycki, president of the Federation of Poles in Britain; and the Polish School in Athens. Cardinal Józef Glemp, one of the country's best known Roman Catholic churchmen, received a special award from TVP Polonia.


New HD Channels From 'n'
The 'n' digital television service, owned by ITI Neovision, Sept. 2 announced a plan to launch four new high-definition channels. These will be two nature channels, Nat Geo Wild HD and Animal Planet HD , and two new film channels developed from scratch by ITI Neovision, nFilm HD and nFilm HD 2.

The two film channels will show movies from studios such as Paramount Pictures, MGM, DreamWorks, the TVN station and independent producers.


Good Old Days on retro.tvp.pl
Material from the archives of the public television company, TVP, showing what life in Poland was like from the 1960s to the 1990s, is available for viewing at the retro.tvp.pl website as of Sept. 2.

The service includes documentaries and news programs from the communist days. Topics include May Day, Women's Day, and new school year and Easter celebrations.


Mobile TV Viewership Expected to Soar
More than 500 million people across the world will be using mobile phones to watch television by 2013, according to the ABI Research company.

ABI Research experts say the expected rise in the popularity of such services is associated with television stations' switching from analog to digital broadcasting. Countries are planning to combine this move with developing mobile television. This is the case in Poland, where work on launching digital and mobile television services is proceeding at the same time.

Japan and South Korea are global pioneers when it comes to mobile television, while in Europe the service has been pioneered by Italy. The number of mobile television users is the largest in Japan and South Korea. According to the Berg Insight company, in these two countries mobile television is already watched by almost 40 million people, or around 80 percent of the total number of users worldwide.


Ad Spending Down
Poland's advertising market was worth zl.3.43 billion net in the first half of the year, down 11.4 percent compared with a year earlier, according to the latest report by media company Starlink.

The internet was the only medium to have recorded an increase in revenue-by 10.2 percent to zl.424.3 million. Advertising receipts for television dropped by 12.8 percent to zl.1.66 billion.

Starlink expects that the second half of the year will see stabilization on the advertising market.


The End of The Observer?
The Guardian Media Group of Britain, which publishes the world's oldest Sunday newspaper, The Observer, is thinking of folding the weekly, first published in 1791. The publisher of the weekly, which sustained major losses in 2008-2009, wants to reduce costs due to the ongoing economic crisis.

The left-leaning, liberal newspaper, which had a print run of 1.3 million copies in 1979, is now down to 420,000 copies.


Microsoft, Agora Launch New Website
Polish media group Agora has teamed up with the Microsoft corporation to launch a new website, MSN.gazeta.pl.

Microsoft is the owner of MSN, one of the most popular general-purpose websites in the world. Polish media group Agora owns the Gazeta.pl website.

MSN.gazeta.pl replaces the Polish version of MSN, which was launched in June last year but did not gain much popularity, attracting 3 million real users.

Under the contract, Agora and Gazeta.pl provide content for the MSN website and are responsible for its technical aspects. The corporations have not disclosed the value of the contract.
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