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The Warsaw Voice » Business » October 14, 2009
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Better Internet Access in Poland
October 14, 2009   
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According to a recent survey of the telecommunications market in Poland, 52 percent of people have internet access. The survey, released in September, also shows that over 41 percent of respondents use electronic banking services at least once a week. Meanwhile, people are spending more time talking on their cell phones.

Ericsson Consumer Lab carried out the survey between March and May, questioning 1,500 respondents aged 15-69. Half of them filled out online questionnaires and half were interviewed. A previous study of this kind was conducted by Ericsson in 2006.

Consumer Lab, a research unit of the Ericsson Group, has surveyed consumer behavior for 15 years. It conducts consumer research on the telecom market every year in 11 countries on four continents.

Internet access
A total of 52 percent of Polish respondents this year said they had a broadband connection at home and a mere 4 percent said they still used a dial-up connection. In the Ericsson survey from 2006, only 38 percent of Poles said they had broadband internet access. Still, Poland remains behind developed European countries in this department, the European leader being Sweden with a "penetration rate" of 91 percent. In Britain the figure is 69 percent and in Germany 61 percent.

In rural areas in Poland, 45 percent of respondents said they had internet access in their homes. In cities with a population of 200,000 and above, seven in 10 have internet access.

The Ericsson survey also reveals high demand for online services. The expectations Polish consumers have of their internet service providers are growing.

Cell phones
The cell phone penetration rate in Poland is 85 percent and the fastest growing group of cell phone users are "traditionalists," that is people over 50 who only use basic telephone functions. What is surprising about this is that in the 2006 survey, this group of consumers declared little interest in cell phones.

Polish cell phone users are spending more time making and receiving calls. The average Pole talks almost 30 minutes every day on a cell phone and makes mostly private calls.

The survey found there has been huge growth in the use of online banking services. In 2006, only 14 percent of respondents said they carried out at least one financial transaction online a week, whereas the figure has now grown to 41 percent.

Polish consumers like surfing the web for private purposes. At 86 percent, this is 8 percent more than the world average, according to Consumer Lab. People in Poland are particularly fond of communicating via instant message and chat services, with 62 percent of respondents saying they do so.

For more details of the Ericsson Consumer Lab Polska 2009 survey, go to www.ericsson.com/pl/consumer_lab/index.shtml
Based on Ericsson information
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