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The Warsaw Voice » Business » October 14, 2009
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Loyalty Points Program Launched
October 14, 2009 By A.R.    
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The Payback customer loyalty program, in which consumers are rewarded with points for using a number of shopping and service chains, was launched in Poland in mid-September. The points collected by consumers on their loyalty cards can be converted into prizes, discount coupons or for charity purposes.

The Payback system has already proved successful in Germany, where 60 percent of adults have a Payback card.

"Poland is the most important and strongest market in Eastern Europe and Polish consumers like collecting points. This is an excellent starting point for introducing new-generation loyalty cards in Poland," says Alexander Rittweger, founder of the Payback program and CEO of Loyalty Partner.

Payback is a multi-partner loyalty program, which means it does not cover a single company but retail and online operators from different sectors. In Poland, Payback started its program with 10 partners: Allegro, BP, BZ WBK, Fly.pl, Kolporter, Mix Electronics, Orange, TP SA, Orbis and Real. "In the next several months, we will be expanding the network of our partners and places where points can be collected," said Sylwia Py¶kiewicz, managing director at Loyalty Partner Polska. In Germany, there are 170 partners in the loyalty network.
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