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The Warsaw Voice » Society » October 14, 2009
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New Finlandia
October 14, 2009   
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Blackcurrant-flavored Finlandia® Vodka has arrived in Poland. Market research shows that blackcurrant is one of the favorite vodka flavors here. The research, commissioned by Brown-Forman, the American owner of the Finlandia brand, was conducted by Kinoulty Research by questioning 324 consumers.

Blackcurrant is an aromatic, fresh and invigorating fruit, a little dry with a sweet hint.

"Blackcurrant is a very difficult flavor to harness," said Tony Abou-Ganim, a world-renowned mixologist. "I think Finlandia has indeed captured the essence of the blackcurrant in this delicious flavored vodka. The product has good structure and acidity with just a touch of bitterness."

According to Chris Morris, master distiller at the Woodford Reserve distillery, the entire natural blackcurrant aroma emerges from Finlandia® Blackcurrant Fusion vodka evenly and smoothly and the vodka is excellent served both on the rocks and in cocktails.

As of October, Finlandia® Vodka in Poland is available in six flavors: Lime, Grapefruit, Mango, Cranberry, Blackcurrant and Redberry.

- Finlandia® Blackcurrant Fusion is available in 500ml, 700ml and 1 liter bottles. Recommended price for 700ml: around zl.50

- Finlandia® Vodka is the clear market leader in terms of imported flavored vodkas, holding around 80 percent of the market.

- Grapefruit-flavored Finlandia was designed specially for the Polish market. After the success in Poland, Finlandia Grapefruit was launched internationally.

Finlandia French Collins
• 40 ml Finlandia® Blackcurrant Fusion
• 30 ml Fresh lemon juice
• 20 ml Simple syrup
• 1 dash Chambord
• Soda
Glass: Highball
Method: Shake
Garnish: lime and cherry

Finlandia Alabama Slammer
• 20 ml Finlandia® Blackcurrant Fusion
• 20 ml Southern Comfort
• 40 ml orange juice
• 1 dash grenadine
Glass: Cocktail
Method: Shake
Garnish: lime peel
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