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The Warsaw Voice » Business » October 14, 2009
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Pay Channels Not Affected by Crisis
October 14, 2009   
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Global receipts from pay television services will increase to over 115 billion euros this year, even though the television market as a whole has contracted, according to market research company IDATE. Consumers are spending more money on access to cable channels, digital TV platforms and video-on-demand services.

The value of the global TV market will fall this year by 1.3 percent to 260.27 billion euros, but receipts for pay television services will rise by 4.7 percent to 115.26 billion euros, according to IDATE.

Europe, which has 23 percent of the world's households with access to television and 25 percent of households with access to pay television, is the world's second largest TV market in terms of size and value after Asia and the Pacific. The European TV market is worth 83 billion euros, of which pay television services generate 30 billion euros annually.

IDATE experts say pay television channels will continue to grow rapidly as new services and technologies gain popularity. In the future, the sector will see the development of digital cable television services, pay channels offered by digital terrestrial television stations and Internet Protocol Television (IPTV).

In Poland, around 9 million households, of the existing 12-13 million, have access to cable networks and digital platforms. This number is steadily growing.
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