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The Warsaw Voice » Business » October 28, 2009
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Indesit Wants a Bigger Market Share
October 28, 2009 By A.R.    
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316 state-owned enterprises were operating in Poland at the end of June, 143 less than a year earlier, according to the government's Central Statistical Office (GUS).

Italy's Indesit Company, one of the largest producers of household appliances in Europe, has announced plans to take a greater share of the Polish market for household appliances. At the moment, the corporation holds 11 percent of the market.

Sales of household appliances have sharply declined across Europe in the wake of the global economic downturn, Indesit Company executives say. "Sales in Eastern Europe have dropped more dramatically than in Western Europe," said Andrea Merloni, vice-president of Indesit Company. "At the worst point, sales in Italy and Britain declined by 12-14 percent, while in Poland the figure reached 18-20 percent. Consumption has decreased to a level that was last recorded 10 or so years ago. I am confident that the market will rebound, but this will be a slow process that will take years rather than months."

Indesit Company makes 15 million household appliances annually. In Poland, the company has four production plants, two in £ód¼ and two in Radomsko. They produce a total of 2.7 million units per year, but only 400,000 of those are sold in Poland; the rest is exported. At the moment, the Polish plants, in particular a new facility at Radomsko, are running far below capacity.

"As demand for household appliances picks up on the market, we will gradually increase output at our Polish factories with a view to producing a total of 4 million household appliances in this country," said Merloni. "We are planning to take advantage of our production capacity to increase our market share."

Meanwhile, Poland has become the second largest producer of Indesit equipment worldwide. Indesit Company says it is trying to draw to Poland some of the businesses it works with in other countries. Over half of Indesit Company's 250 largest suppliers worldwide are either Polish companies or Poland-based production facilities of foreign-owned companies.

To date Indesit Company has invested 250 million euros in its four production plants in this country.
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