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The Warsaw Voice » Business » October 28, 2009
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Digital media
October 28, 2009   
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According to analysts from consulting firm PricewaterhouseCoopers, the current economic crisis, which has affected almost every segment of the media market, has stimulated interest in the digital channels of marketing communication.

Forecasts by ZenithOptimedia point to a steady and consistent rise in the role that digital media play in Poland's media market as a whole.

E.W.
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