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The Warsaw Voice » Business » November 18, 2009
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Samsung Aims to Be No.1
November 18, 2009   
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Samsung of South Korea wants to become the leader of Poland's electronics market. In 2008, Samsung Electronics Polska reported $1.14 billion in sales, but the company is not satisfied with that performance. "By 2012, Samsung's sales in Poland should increase to $2 billion," declares Kyung Sik Choi, president of Samsung Electronics Polska.

Samsung's mainstays in Poland are sales of LCD and LED TVs (Samsung has a 34-percent share of the audio and video device market) and smart and touch-screen phones (40 percent of the market). The company is also a leader in the sale of microwave ovens, side-by-side refrigerators and A4 color laser printers.

One of the company's goals for next year, says Kyung Sik Choi, is to overtake Nokia in the mobile phone segment in Poland, where Samsung ranks second. The company also plans expansion on the audio and video device market, and for this reason is seeking to acquire a factory in the region.

Samsung's efforts in building its leadership position are to be assisted by investment in research and development, for which the corporation has earmarked 8 to 9 percent of its annual sales. In 2008, this was $7 billion.

The Samsung Electronics Polska Research and Development Center was established in 2000 in Warsaw. Initially its main task was to develop software for satellite, cable and terrestrial television. A new unit was set up in 2005 to develop software for the most technologically advanced LCD TV sets. The fastest-developing division is the one that designs software for mobile phones in all operating systems (Windows, Symbian, Linux). The R&D Center employs 450 and plans to hire another 150 by 2010.
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