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The Warsaw Voice » Other » November 18, 2009
Italy in Poland
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50 Years Together
November 18, 2009   
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"This year marks the 50th anniversary of our presence in Poland," says Domenica Brosio, the director of the Italian Trade Commission (ICE) in Warsaw. "We are very proud of what we've done through the years to enhance trade and promote economic and industrial cooperation between our two countries".

n The Italian Trade Commision is a public-sector organization that aims to promote, facilitate and develop trade between Italy and the rest of the world. ICE encourages the internationalization of Italian companies, in particular small and medium-sized enterprises, and promotes their presence in foreign markets.

ICE has operated in Poland since 1959 as W³oski Instytut Handlu Zagranicznego. Over the past 50 years, our office has been a partner for both Italian and Polish firms, for many of which it has become the natural link between our two countries.

ICE Poland, which also operates as the Trade Promotion Section of the Italian embassy in Poland, was the first bureau of our network to be instituted in the former Eastern bloc and is still the biggest office in Central Europe, testifying to the importance of Poland for our firms. Currently, our network comprises 117 offices in 88 countries.

Poland, partly due to the efforts of our office, has rapidly grown as a commercial partner for Italy, becoming the ninth largest export market for Italy in 2007, bigger than countries such as China, Turkey or Brazil.

Over the years our activities on this market have changed and developed considerably.

We aim to enhance the role of Italian businesses and producers in the highly competitive Polish market by carrying out different activities and using various tools in areas such as market information, individual support, promotional activity, multilateral cooperation and training.

We believe that access to information about markets and trade opportunities is the first step for companies to choose the right area of operation and the method of market entry. ICE Poland gathers information via continuous monitoring of the Polish market, commercial trends and investments.

To enable simple and immediate access to data, ICE's information resources are available online at www.ice.it

Our activities have expanded after the establishment, in 2006, of a desk dealing with EU funds in Poland. The desk has won high ratings from the Polish Ministry for Regional Development.

ICE Poland provides comprehensive support to all Italian companies wanting to drop an anchor in the Polish market.

ICE Poland's services range from competition analysis to the assessment of product acceptability to comprehensive evaluation of the economic, legal and technical context of company operations. In this field, ICE works as an institutional guide to market approach strategies by responding to numerous requirements from individual companies. ICE's services can therefore be incorporated into personalized marketing strategies-in other words, strategies drawn up and balanced according to the specific requirements of a company-which follow the path of company internationalization and range from market entry to the conclusion of sales contracts, joint ventures, licensing and other forms of collaboration.

In particular, ICE Poland's assistance in the Polish market comprises four types of services: market research, help in finding a trading partner, company promotion, and localized operational assistance.

Another key area of ICE Poland's operations is promotional activity to spread awareness of the "Made in Italy" brand in Poland. This goal is pursued through participation in international exhibitions, trade missions, conventions, publicity campaigns and other events. These activities are aimed at intensifying business opportunities and supporting the establishment of companies in the Polish market, reinforcing the image of the "Made in Italy" brand and promoting industrial collaboration and Polish investment in Italy-investment that has been growing in recent years.

Italian companies' growing market share in Poland is fostered by industrial collaboration, which ICE Poland promotes by means of workshops and bilateral meetings, business and financial consultancy and targeted seminars for companies.

The website www.italtrade.com, is operational as an international promotional tool for the "Made in Italy" brand; it is directed at Polish companies interested in establishing business relations with Italy.

The participation of Italian companies in development projects in Central and Eastern Europe is promoted through direct contacts that ICE maintains with major international institutions such as the World Bank, the European Bank for Reconstruction and Development, and the European Commission.

Yet another aim of ICE is promotion of alliances with Polish companies for joint participation in tenders, personalized assistance of ICE officials at the headquarters of international organizations, and the launch of contacts with financing bodies and organizations in various countries.

ICE Poland is proud of its half-century presence in the Polish market as the only official public Italian Trade Promotion Organization in Poland. ICE Poland is ready to help all Italian and Polish firms wishing to cooperate and grow together in their day-to-day business.
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