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The Warsaw Voice » Business » November 18, 2009
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Media in brief
November 18, 2009   
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TV in Your Pocket
The Info-TV-FM operator of mobile television available in cell phones and other portable devices started pilot TV broadcasts in Warsaw at the end of October. The participants in the pilot project are satellite platforms and TV broadcasters Cyfrowy Polsat and Canal+ Cyfrowy, the CenterNet cell phone operator and several cable TV operators, including Vectra and Inea.

In March this year, Info-TV-FM won a tender which the Office of Electronic Communications launched to utilize free DVB-H (Digital Video Broadcasting-Handheld) frequencies. The company airs over a dozen different radio and TV channels.

Poland is the seventh European country to have launched DVB-H services. Mobile TV is available in Warsaw and by the end of 2011, the coverage will extend to 31 cities, including Gdañsk, Poznañ, Cracow, Katowice and Wroc³aw.

Mobile TV services provide users with access to multimedia via cell phones and other portable devices.


Barroso and Pöttering Write for Kawa
The Media Editor publishing house has launched a new bi-monthly lifestyle magazine entitled Kawa. The target readers are men and women aged over 25. Contributors to the first 132-page issue include European Commission President José Manuel Barroso and former president of the European Parliament, Hans-Gert Pöttering.

The magazine concept and layout were designed by the Areuready group headed by Louis Flanigan, who helped create Maleman magazine. The initial print run of Kawa magazine is 10,000 copies and costs zl.8.99.

Saving Paper
Ruch, the largest press distributor in Poland, plans to test-run a new website in December that allows users to buy access to selected sections in newspapers. The Wirtualnemedia.pl website cites Bogdan ¦cibut, a Ruch managing board member in charge of distribution, as saying the project will be launched commercially in the second quarter of 2010. ¦cibut adds the website is a not a large investment for Ruch.


Crime & Investigation in Polish
The Crime & Investigation specialty channel will be available entirely in Polish by February. The European version of the channel is presently available to Polish operators of cable TV networks and digital platforms, but with only half the content in Polish.

Crime & Investigation belongs to AETN International and in Poland, the channel is distributed by the Chello Central Europe company. The channel features reconstructed crimes and police investigations along with shows analyzing the social causes and consequences of crime.

Crime & Investigation was originally launched in the United States in 2004.


Billion Internet Users
Almost one in seven people across the world use the internet. Last December, out of a total world population of 6.7 billion, the number of internet users exceeded 1 billion.

The calculations were made in a World Metrix survey carried out by American company comScore, and covered only the "unique" users of the monitored websites-those whose browsers contained cookies left after visiting the sites. In fact, the number of internet users is even higher, as the research did not include those who use public terminals, internet cafés, or mobile phones and palmtops to access the World Wide Web.

Asia accounted for 41 percent of the 1 billion internet users, North America 18 percent, South America 7 percent, and the Middle East and Africa both 5 percent. Europeans account for 28 percent of internet use, totaling 282 million users, of whom 14 million are Poles. About 45 percent of Polish households have an internet connection.

Germany and Britain boast the highest number of internet users (36.6 million each) in Europe, followed by France (34.6 million), Russia (28.9 million), Italy (20.7 million) and Spain (17.8 million).
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