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The Warsaw Voice » Business » December 16, 2009
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Media in brief
December 16, 2009   
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E-Safety Education
The government Nov. 18 launched a new campaign to show children, teachers and parents how to avoid dangers on the internet and how to prevent children from falling victim to cyber-crime, online pedophilia and abusive messages sent by peers with the use of communication tools including social networking services and chatrooms.

As part of the project, which is called "E-Safety School," children will be instructed how to use the internet in a safe way. Precautions include not disclosing one's personal data when communicating online and regular supervision by parents and teachers.

Terrestrial Digital TV Delayed
Due to technical problems, Poland's first terrestrial digital television service failed to go on the air in September despite plans by the National Broadcasting Council (KRRiT).

The process was to be carried out in stages. In the first stage, the country's first digital multiplex was to be launched, with plans to phase out analog broadcasting completely by July 31, 2013.

"As it stands, the individual stages of launching digital television in Poland will have a delay of about one year, but the July 2013 deadline for terminating the analog signal altogether remains unchanged for the time being," Office of Electronic Communication (UKE) head Anna Streżyńska told the Polish Press Agency (PAP).

The delay is due to the lack of a technical operator to receive programs and services from broadcasters and send them to subscribers, Streżyńska said.

The European Commission wants EU member countries to stop analog broadcasting by 2012. International agreements for Europe and Africa permit analog broadcasting to continue by mid-2013.

Video Games Tempt Advertisers
Expenditures are growing on in-game advertising, or ads that appear in video games. Research companies Screen Digest and Group M predict they will reach $1 billion in 2014, accounting for 1.5 percent of the global advertising market.

According to Vincent Letang of Screen Digest, in-game advertising is more effective than advertisements in online communities. Game users are also much more susceptible to advertisements than those receiving ads in the press, on TV or on the radio. This observation has been confirmed by research carried out by NeoEdge Networks, whose results can be found on Interaktywnie.com. The research suggests that in-game advertising is more effective due to the nature of interactive games, which require a high level of concentration on displayed messages.

Polsat for Children
Polsat JimJam is the name of a new children's channel that will soon be launched by digital television service provider Cyfrowy Polsat. The channel will be offered by the private broadcaster Polsat together with the Chello Zone company, owner of the JimJam channel for preschool children in Poland.

Polsat JimJam will be Polsat's 10th specialty channel after Polsat News, Polsat Cafe, Polsat Play, Polsat Film, Polsat Sport, Polsat Sport Extra, Polsat Sport HD, Polsat Futbol, and TV Biznes.

JimJam was launched in Poland in December 2007. It is available from the "n" platform and the UPC and Multimedia cable networks.
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