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The Warsaw Voice » Business » January 13, 2010
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New Best Western Hotel
January 13, 2010 By A.R.    
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The seventh Best Western hotel in Poland will open in Katowice in the first quarter of this year.

The Best Western chain entered Poland 10 years ago and has since been associated with six hotels in Cracow, Wrocław, Zakopane, Białystok, Białowieża and Ożarów Mazowiecki near Warsaw. Alongside the Best Western in Cracow, the new Katowice hotel will operate under a separate brand called Best Western Premier, targeting customers expecting higher standards of service. In 2010, the Best Western chain will have a total of 769 hotel rooms in Poland. "Poland is one of the largest markets for hotel services in this part of Europe and holds an important place in the development strategy of the Best Western chain," said Saija Kekkonen, the CEO of Best Western in Finland, the Baltic States and Poland. "While the hotel trade is experiencing a rather difficult time, hotels from our chain have not reported any decline in the occupancy rate in comparison to earlier years. We know how to attract visitors from around the world and we are confident our success and the reputation of the Best Western brand are sufficient to encourage more Polish hotel owners to join the chain."

The Best Western brand, established in the United States in 1946, is used by 4,000 hotels in 80 countries and admitting over 400,000 guests every day. All Best Western hotels are the property of private owners.
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