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The Warsaw Voice » Other » February 4, 2010
Japan in Poland
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Shiseido
February 4, 2010   
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A commitment to perfection and living tradition are the two foundation stones of the Shiseido philosophy. These principles have been driving Shiseido since the brand's beginnings. In 1872, Yushin Fukuhara opened the first "Western pharmacy" in the Ginza district of Tokyo.

Yushin Fukuhara was a pioneer who quickly realized what opportunities were available in applying science to cosmetology. He wanted to combine enterprise and passion with technology tested by scientific research, all the while focusing on quality.

Throughout its long history, Shiseido has stuck to Fukuhara's commitment to perfection, becoming one of the best cosmetics companies in the world. The Shiseido brand stands for mastery of living tradition. For almost 140 years, the brand has been building long-lasting relations with customers, earning their trust with the power of tradition, esthetic service and a sense of safety. Shiseido opens up new horizons in beauty care, art and fashion and promotes a certain lifestyle where everyone can feel happy.

Over time, the cosmetics division of Shiseido started playing the main role in the development of the enterprise. Shiseido was always ahead of its time in research into the health and beauty of the skin. The biological sciences enabled Shiseido to help develop a new and advanced strategy to push the frontiers of cosmetology. Over 1,000 researchers in Shiseido labs study biology, microbiology, pharmacology and genetic manipulation. The brand boasts over 2,000 active patents that have earned Shiseido a place among the leaders of the global cosmetics market.

The Shiseido Beauty Academy in Tokyo conducts research on enhancing people's mood as seen from the humanistic and psychological perspectives. The corporation constantly takes up new challenges presented by contemporary life, challenges that necessitate a new lifestyle based on harmony and inner peace-which are so much in demand in the busy 21st century. Beauty care, make up and art have become a way to escape the contemporary race against time. They are a dream that reflects our desire to become better and more beautiful. They are the art of accepting and respecting yourself, expressed in a gesture. The Shiseido motto explains what real life is: "To live a good life is to live in beauty."
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