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The Warsaw Voice » Business » February 4, 2010
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Prepaid Cards Gain Popularity
February 4, 2010 By A.R.    
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Prepaid cards are becoming increasingly popular in Poland. There is an increasing selection of them available. As well as gift and incentive cards for companies, there are gift cards for individual customers.

The United States has for years been the largest market for prepaid cards, but Europe is quickly catching up. The value of the European market for gift cards is expected to pass the 20-billion-euro mark this year, reaching 5 billion euros in France alone. As far as Poland is concerned, Grupa Bonus, a leading company in the market for prepaid cards, estimates the number of prepaid cards increased by 10 percent last year compared with 2008 and reached around 700,000. The range of prepaid cards available on the Polish market keeps expanding as well.

Bonus Systems Polska, a part of Grupa Bonus, was the first company to introduce an electronic prepaid card in Poland in 2003. The company has since become Poland's leader in terms of the number and variety of issued cards. So far, it has specialized in cards designed for the B2B sector. The bonus+ prepaid card, available for a couple of years, is replacing paper vouchers. Prepaid cards given as a bonus let users decide themselves how they want to spend the money.

There has been a growing interest in restaurant cards which are a modern, electronic version of food vouchers. The cards are easy to use and provide holders with access to a wide selection of card-accepting restaurants, bars, cafeterias and food stores.
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