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The Warsaw Voice » Business » February 4, 2010
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Media in brief
February 4, 2010   
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ARBOmedia Selling Ads on Facebook
ARBOmedia, one of the largest online advertising networks in Poland, officially started selling ads on the Facebook community networking website in January.

ARBOmedia says it has incorporated Facebook into its ARBOnetwork advertising network, which also works with other community networking websites such as grono.net, epuls.pl and hi5.com.

ARBOmedia does not handle classic display-type ads on Facebook, but focuses on ads that involve interaction from users.

In October, 2.4 million users from Poland visited Facebook, according to data by Megapanel PBI/Gemius.


Winter Olympics on Public TV
Polish public television broadcaster TVP says it will provide extensive coverage of the upcoming 21st Olympic Winter Games on five channels, TVP1, TVP2, TVP Sport, TVP HD, and TVP Info. The Games, to be held in Vancouver, Canada Feb. 12-28, are the biggest sports event of the year alongside the soccer World Cup in June.

Viewers will get to see the key events of the Games and all those featuring Polish athletes live on TVP1 and TVP2, the broadcaster said. TVP1 and TVP2 will air a combined 130 or so hours of live coverage. On TVP Sport, the Olympics will be featured around the clock.

The public broadcaster will also launch a special multimedia Olympic website at vancouver.tvp.pl with live online feed as well as access to other broadcasts from Vancouver. The website will simultaneously stream six channels with Olympic events. Visitors to vancouver.tvp.pl will be able to watch the Winter Olympics at any time of day and night, check the latest reports, scores, broadcast schedules, take Olympic quizzes, and play an online game called Vancouver2010 in which they will compete against opponents from across Europe in four Olympic events.


WP Launches Pixelfun.pl
Wirtualna Polska (WP), an interactive news and communications platform owned by TP Group, Jan. 15 launched a community networking website called Pixelfun.pl for mobile multimedia.

Users can publish photographs and videos they take with their cell phones. After logging in, users can post photos and videos straight from their cell phones. Such items can be sorted into albums, added to topic groups and commented on.

Pixelfun.pl is available both as a standard website and in a mobile version. The latter, available at mPixelfun.pl, is compatible with all kinds of mobile web browsers and can be accessed via the "fun" tab at www.mini.wp.pl


Low Internet Access in Poland
In terms of internet penetration, Poland is ninth among 13 countries in Central and Eastern Europe surveyed by the Gemius company and the IAB organization. The highest percentage of the population uses the internet in Estonia.

According to Gemius and IAB data cited by Wirtualnemedia.pl, Poland's penetration rate is just above 40 percent among people aged over 15. Only Croatia, Romania, Russia and Ukraine have lower penetration rates, the survey shows.

Estonia has the highest number of broadband connections per 100 residents, at 24, more than in some Western European countries, including Italy and Spain, each of which has 19, and also more than in Austria, with 21. Poland has 10 per 100 residents, ranking it 10th in Central and Eastern Europe. Lower broadband access per 100 residents was only found in Croatia (9), Russia (3), and Ukraine (2).
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