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The Warsaw Voice » Other » February 23, 2010
Spain in Poland
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Thinking Globally
February 23, 2010   
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Elżbieta Tyjan, the Polish economy minister's Spanish affairs adviser, talks to Bożenna Osucha.

As an expert on Spanish culture and business, what do you think it takes to be successful in the international marketplace?
Invariably, business success is about those timeless principles which are not sufficiently taught to market players these days. These include ethics, respect for the customer and reliability. To secure business contracts, you need to watch the market, provide quality services and products and have good, fast organizational skills, because that is what business today is all about.

What do you think Polish and Spanish businesses should do in this time of crisis?
Get international. Go beyond their own country. Take part in projects carried out jointly by many countries. Spain has vast experience in this area. Poland still seems a little hesitant. But such international ventures are beneficial for every country, because they support the domestic market and you are at the center of the latest ideas and state-of-the-art technology. One example of such a project are European airplane construction programs.

What are your professional goals as far as Polish-Spanish ties are concerned?
To help develop Polish-Spanish relations and help companies in the two countries enter new markets.
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