We use cookies to make sure our website better meets your expectations.
You can adjust your web browser's settings to stop accepting cookies. For further information, read our cookie policy.
IN Warsaw
Exchange Rates
Warsaw Stock Exchange - Indices
The Warsaw Voice » Real Estate » April 7, 2010
You have to be logged in to use the ReadSpeaker utility and listen to a text. It's free-of-charge. Just log in to the site or register if you are not registered user yet.
Promoting Poland at Cannes
April 7, 2010   
Article's tools:

This year's MIPIM international property fair in Cannes, France, one of the largest events of its kind in this part of the world, was held March 16-19 and brought together top international real estate and financial investors. A total of 20,000 visitors from more than 6,000 companies and business organizations from all over the world attended the fair.

"For the first time in 10 years, to the satisfaction of visitors and ourselves, Warsaw had its stand in a different location at MIPIM," said Tomasz Zgoda from the City Promotion Office of Warsaw City Hall. "This time we showcased our city on the upper level of Lerins Hall, alongside other Polish cities such as Cracow, Wrocław, Gdańsk, and Poznań. The main motif of the stand's design was the National Stadium" under construction in Warsaw in a project related to the Euro 2012 soccer championships that will be held in Poland.

"In the future, we want to promote ourselves in a similar way at other real estate events, together with other Polish Euro 2012 venues. A magnificent Chopin concert by Janusz Olejniczak highlighted the fact that we are celebrating the Year of Chopin in Poland. We are pleased with the huge interest shown in our city and its stand during the event."

Poland was a guest of honor at this year's event, and Polish cities, which had their stands at the Palais des Festivals, enjoyed huge popularity among visitors throughout the fair. The exhibition area served as a convenient venue for business meetings.

A special focus was on the eastern Polish regions of Lublin, Podkarpacie, Podlasie, ¦więtokrzyskie and Warmia-Mazuria, which showcased their business and tourism potential at a collective stand called Eastern Poland.

According to Ireneusz Maleszyk from the economy and innovation department of the Lublin Province Chairman's Office, "the organizers of this year's MIPIM appreciated the state of the Polish economy, its growth and resilience in the face of the global crisis."

Maleszyk added, "Thanks to numerous projects, including those related to the Euro 2012 tournament, Poland has become a special place for investing. These trends have been strengthened by EU funds for infrastructure?Poland is the greatest beneficiary of these funds in Europe?and by the rapid development of the country's real estate market, which cannot go unnoticed by developers, investment banks and consulting companies. The regions of eastern Poland presented their investment proposals and opportunities at a joint stand, highlighting new sites and locations for future investment in a promising market along the European Union's eastern border?especially in the context of the Eastern Partnership program" championed by Poland and Sweden.

During the four days of MIPIM, Polish exhibitors put in a plug for themselves in a multitude of ways. Individual cities held business meetings and social events at their stands. Visitors were officially welcomed by Jarosław Kochaniak, deputy mayor of Warsaw, and Ryszard Grobelny, mayor of the western city of Poznań. Separate panel discussions on the event's first and second days were dedicated to Poland, including one entitled Poland: Land of Opportunity? organized in association with The Warsaw Voice and chaired by Marcin Kłosowski, head of the magazine's The Real Estate Voice section. The panel featured Kochaniak and Grobelny as well as Andrzej Bojanowski, deputy mayor of Gdańsk, Adam Grehl, deputy mayor of Wrocław, and Monika Pi±tkowska representing the mayor of Cracow.

The Chopin 200th Anniversary concert was held March 17, as an initiative by Warsaw City Hall in association with the Ghelamco company. The nominees for the MIPIM Award in the Hotels & Tourism Resorts category included andel's Hotel from the central Polish city of ŁódĽ.

More than 500 visitors from over 200 companies in Poland attended.
Wojciech Poplawski, president of OP Architekten, said, "This year's MIPIM was a little more modest than in previous years, but it involved a strong Polish presence in the form of all the regions and major cities. Thanks to this, our stay at the fair was especially productive in terms of new contacts. For us, the climax came on the day of the MIPIM Awards, dubbed the 'real estate Oscars.' andel's Hotel ŁódĽ, designed by our studio in a project by Warimpex AG, was nominated in the Hotels & Tourism Resorts category. Polish ambassador Tomasz Orłowski, who flew in from Paris for the awards ceremony, presented us with the jury's special prize, the Special Tribute to the Guest of Honor award."

Investors and developers said they were pleased with the business talks they held at the event. There were fewer guests than in previous years, but individual companies were represented by their leading figures.

Krzysztof Giemza, director for shopping centers at developer Echo Investment, said, "This year's MIPIM confirmed that the Polish real estate market is in excellent condition. It is no accident that investors' attention has turned to Poland. The Polish cities and regions showcased at MIPIM did a good job promoting themselves with excellent stands, professional presentations of business proposals, and great liaisoning with developers. They were also active during the conference part of the event. Local government officials took part in the panel discussions, and the open debate on development opportunities in Poland contributed greatly to the event, which is one of the biggest property market events in the world."

This year's MIPIM showed that the mood on the real estate market has improved substantially. We can assume the worst is now behind us, one industry insider said. For the time being the market may not be growing as fast as it did in late 2007, but everyone returned from MIPIM charged with positive energy?not only because of the fine weather and the red carpet rolled out for real estate investors at Cannes.
© The Warsaw Voice 2010-2018
E-mail Marketing Powered by SARE