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The Warsaw Voice » Business » June 17, 2010
Here Comes the New Opel Meriva
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Here Comes the New Opel Meriva
June 17, 2010   
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Peter Fahrni—Sales, Marketing and Aftersales Director of General Motors Poland—talks to Bartosz Grzybiński.

After a world premiere at the Geneva Motor Show and a preview for the press in Hamburg, the new Opel Meriva hit showrooms at the end of May. What are the main selling points of the car?
The new Meriva drew a lot of interest and positive feedback both at the World Premiere in Geneva and at the press preview in Hamburg. What distinguishes the new Meriva is its ergonomic design, which ensures the car’s leading position as well as its attractiveness and functionality thanks to rear-hinged FlexDoors that improve cabin access and its refined technology which undoubtedly gives a great sense of security.

The new Meriva is an acclaimed Flexibility Champion and proves it at every turn. Thanks to the enormous amount of storage units of various kinds, the FlexRail system, the FlexSpace rear seating system and such systems as the FlexFix bicycle carrier, the Meriva is second to none when it comes to spaciousness and ergonomics.

The new Meriva has grown in size and spaciousness and reflects the elegant and high quality design language inside and out that we started with the Insignia and continued with the recently launched new Astra.

The price of the basic version of the Meriva is already known. How many cars do you intend to sell?
The price of the entry-level Meriva starts at zl.53,950, which represents very good value for money for the Polish customer in a competitive environment. We think that with its versatility, functionality, safety, design and the uniqueness of the Flex Door System, the new Meriva will become a family favorite in Poland. We will do our best to meet the expectations of our customers so they get this car as soon as it is launched.

When will customers receive the first cars?
Production for Poland will start around June/July. However, our dealers are ready to take orders now, so we can start with the first customer deliveries from August onwards and then increasing through the following months.

How do you assess Opel’s sales figures after the first quarter?
We sold over 6,000 cars in the first three months of the year with an upward trend. In February, we launched the new Opel Astra, in early April the new Astra Classic III and the Corsa 111, and we already have the first new Movano CVs [commercial vehicles] at our dealerships. We think that the market is coming back and we look forward to growing with our excellent lineup of cars including the class-leading Insignia and now with the renewed CV range. And the new Meriva will soon hit Polish roads.

What is the brand’s position on the Polish market?
The Opel brand is well recognized in Poland among both our retail customers and our fleet customers, and the same goes for its excellent service coverage provided by our dealers. Our new models such as the Insignia or Astra have won many prestigious awards and I think that the new Opel Meriva will also appeal to customers and additionally strengthen Opel’s position on the Polish market. We are also very happy about the strong relationship between Opel and Poland with the very modern Gliwice plant in Silesia that produces the brand-new Opel Astra and provides employment in a very important technology sector.
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