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The Warsaw Voice » Business » July 2, 2010
Business & Economy
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Tall Ship Voyage Promotes Poland
July 2, 2010   
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The largest ever campaign to promote Poland abroad was launched in mid-June.

The farewell ceremony for the Fryderyk Chopin tall ship in the Baltic port of Szczecin June 12 launched the campaign, which is called “Promoting Poland Together” and organized by the Polish Tourist Organization.

“This is one of the biggest projects ever designed to promote Poland abroad,” said Rafał Szmytke, the president of the Polish Tourist Organization. “It aims to improve the image of Poland abroad and develop tourist services in Poland.”

The Polish Tourist Organization has been awarded 30 million euros to develop and carry out the project. Part of the grant a comes from the European Regional Development Fund.

The Fryderyk Chopin ship will promote Poland on a 30-month voyage during which it will moor at a dozen ports in Germany, France, Britain, Belgium, the Netherlands, Denmark and Sweden. Each of the locations will host events aimed at making locals and tourists more familiar with the history and culture of Poland. Visitors to the events will get to attend a field university, learn to dance the polonaise, paint pianos, build a bust of Chopin, see ballet performed on the ship’s yards and fireworks displays. One of the most spectacular events will be a world record attempt at group polonaise dancing.

On board the Fryderyk Chopin is a group of passionate and energetic young people whose task is to promote Poland during the trip. Passion, youth, music, Romanticism, freedom and creativity are hallmarks of both of the Polish Tourist Organization campaign as well as of the life of Chopin. The message is further enhanced with a new logo, designed to showcase the wealth of Poland’s tourist attractions. The logo comes with a new slogan to promote Poland: “Move Your Imagination.”

The project will continue for two-and-a-half years until 2012, the year of the Euro 2012 European Soccer Championships in Poland and Ukraine. It will be carried out simultaneously with other major events of international significance, such as the 2010 Year of Chopin.
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