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The Warsaw Voice » Business » July 2, 2010
Business & Economy
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Eco-Friendly Product Becomes Success Story
July 2, 2010   
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The AdBlue® chemical product from Zakłady Azotowe Puławy is intended for environmentally conscious customers.

Zakłady Azotowe Puławy is one of the largest producers of nitrogen fertilizers and chemicals in Poland. The company exports its products to more than 50 countries and continually develops its product line to meet the needs of the market and rapidly expanding sectors of the economy.

Successful innovation
AdBlue® is one of the new products in the company’s range. This brand-name product is now well recognizable and sought after by any company active in the automotive, transport and chemical sectors. AdBlue® is a non-toxic, colorless mixture of technically pure carbamide and demineralized water. It is safe and environmentally friendly.

The AdBlue® market is becoming increasingly attractive and dynamic. The consumption of the product is sure to grow due to increasingly stringent European emission standards for vehicles—the Euro 5 standard now in force and the Euro 6 standard scheduled to take effect Jan. 1, 2014. From that time on, there will be a ban on registering, selling and introducing vehicles that do not meet the standard. New types of vehicles will have to meet the requirements one year earlier.

The EU regulations apply to harmful substances such as nitrogen oxides (NOx), particulate matter (PM), hydrocarbon (HC), and carbon oxides (CO).

Additionally, the European Commission is preparing to approve technical provisions, called implementing measures, to enable member states to introduce financial incentives to speed up the market launch of vehicles that meet the new requirements.

Promising prospects
The use of AdBlue® is expected to grow significantly in the coming years. In 2010, the product’s use should grow at least as fast as last year, due to a revival on the transport market after the latest crisis. The upward trend on the market is likely to continue for at least six or seven years. One factor conducive to the market’s development is the ongoing expansion of the customer pool to include customers using off-road diesel. This means that AdBlue® will also be used by farm tractors, river and sea vessels, locomotives and selective catalytic reduction (SCR)1 rail systems.

The use of SCR technology with AdBlue® in passenger cars with diesel engines is gaining popularity. Examples include the latest versions of the Audi A4, Audi Q7, Mazda CX-7, in addition to Volkswagen models such as the Polo BlueMotion, Touran, Sharan, Golf Variant, Jetta, Passat and Passat Variant. The last four are already available on the Polish market. The Golf VI and Touran models based on SCR technology are slated to hit the market soon.

AdBlue® is not only unrivaled in terms of reducing toxic gas emissions but it also enhances engine efficiency, extends the time between service visits, and ensures several-percent reductions in fuel consumption.


An SCR system reduces exhaust fumes. In a vehicle’s exhaust system, carbamide is converted into ammonia (NH3) and carbon dioxide (CO2) under the influence of heat.

An SCR system, composed of a tank, injection system and a catalyst, works with an onboard diagnostic system. The driver is notified if exhaust emissions are too high or if the system needs to be refilled with new AdBlue fluid.
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