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The Warsaw Voice » Business » July 2, 2010
Business & Economy
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Humanitarian Business
July 2, 2010   
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In April, pop star Madonna teamed up with the Earth Institute, Swedish telecom corporation Ericsson and the Millennium Promise organization to announce a new global educational initiative aiming to guarantee all children elementary and secondary education. This will be possible thanks to the use of state-of-the-art technology, including internet access. Madonna will support the joint campaign, becoming actively involved in initiatives to improve education for children. The project is one of many initiatives and charity campaigns that Ericsson is taking part in.

Hi-Tech Help for Africa
Joining forces with Columbia University’s Earth Institute, Ericsson is taking part in a project called Millennium Villages, whose goal is to provide cell phone networks and internet access to around 400,000 people in 10 African countries. “Together with telecom operators, our engineers are designing personalized services and applications adjusted to the needs of people who live in villages,” said Katarzyna P±k, Marketing and Communication Director for Ericsson. “These products and solutions aim to stimulate enterprise, combat AIDS and malaria, provide schools with internet access, support rural development and provide emergency telephone numbers.”

Rescue Operations
Help for disaster victims is the primary objective of an initiative called Ericsson Response™. Ericsson volunteers assess the scale of damage at the site of a disaster, decide what resources are needed and then install telecommunications equipment to facilitate rescue operations.

Ericsson Response™ brings together around 200 Ericsson employees who possess a wide range of skills and job experience. Prior to every mission, participants are given extensive training including the rapid launch of emergency communication systems employing GSM, WIDER and other telecommunications systems, said Katarzyna P±k. The Ericsson Response™ initiative is Ericsson’s contribution to international humanitarian aid and is carried out in close cooperation with the United Nations. The Ericsson Response™ program, better known as “First on the Ground,” uses the power of technology and private sector resources to bring direct help to people, especially during humanitarian operations conducted in difficult areas.

El¿bieta Wrzecionkowska
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