Banks to decrease spending on ads
September 19, 2012
Polish market of bank advertisements will shrink by 5% in 2012 and by 3% in 2013, media house Universal McCann says.
Previously, the media house expected the market to grow both this and the next year, but May-July ad spending by banks nosedived by 34%, depressing forecasts for the full year growth.
In the autumn, bank ad market should post some 5% growth, Universal McCann says.