Poland’s ad market seen shrinking
October 3, 2012
Poland will likely see ad spending decrease by 4.9% year on year in 2012 to PLN 6.8 billion, media market researcher ZenithOptimedia Group said revising its May forecast for a 0.7% year on year decline.
The situation on the advertising market reflects the economic slowdown in Poland, the researcher said.
TV ad market is seen falling by 6.1% this year, outdoor by 5.6% y/y, newspapers by 18.7% and magazines - by 16.2%.