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The Warsaw Voice » Business » August 26, 2010
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Tomorrow’s Television
August 26, 2010   
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Neo-television will not immediately change the way we watch programs today, but it suggests how we might watch TV tomorrow.

Passive television is becoming extinct. TV users are increasingly willing to take advantage of options like Mobile TV and IP TV instead of traditional television. In fact, mobile television on demand already attracts half of today’s TV audience.

What sets convergent TV apart from traditional TV? First, there’s the possibility of choosing where you want to watch it—at home or on the road, on your telephone or your computer screen. Also, new-generation TV is interactive, you can not only watch it but also take part in programs or even influence the content by adding your own input. There are many interactive TV applications on the market today, for example enabling viewers to take part in votes or polls in reality shows like American Idol, Survivor and Big Brother. The growing number of fixed but also mobile devices fitted with cameras makes it easier to produce multimedia content and share it with other users.

Mobile TV & Video
Ericsson of Sweden is one of a few companies in the world offering comprehensive systems for this new kind of television. The company has produced a number of systems enabling operators to set up specific services. Among these is Ericsson Mobile TV & Video, an application allowing users to enjoy interactive television in their third-generation mobile phones. Ericsson’s approach to mobile TV takes advantage of the existing 3G mobile telephone transmission network. In areas with a low population density where installing a 3G network is not worthwhile, EDGE transmission (also known as “2.75G”) can also be used; its coverage is usually the same as that of traditional GSM (or 2G) networks.

Unlike in other systems, in the case of Ericsson Mobile TV & Video switching channels is very fast, taking about 5 seconds. Shifting to full-screen mode is just as quick. The application also provides access to the Electronic Program Guide (EPG) for the stations offered by the operator and to a Video On Demand store where you can buy complete files to download onto your phone (a music video, a news item etc.). If they are too large for your phone, they can be accessed via streaming, of course beginning at a time convenient for the user. The program can be paused and rewound. Users can also order videocasts with news of interest to them (sports, culture, politics or local news, for example).
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