Poland's four major TV broadcasters, public stations TVP1 & TVP2 as well as commercial broadcasters TVN and Polsat, a unit of media group Cyfrowy Polsat, recorded an aggregated viewership of 56% in the first three quarters of 2012, down from 60% a year before, data from Nielsen Audience Measurement show.

Pricelist advertising revenues were also down year on year to PLN 6.69 billion in the period from 6.83 billion in 9M of 2011, the data show.