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The Warsaw Voice » Society » August 26, 2010
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Mother of All Stores
August 26, 2010   
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Specialist children’s internet store mamagama.pl has the slogan “We Make Motherhood Easier and More Enjoyable.” The store was founded by two young working mothers, Ula Chincz and Beata Sobczyk.

Sobczyk, aged 31, worked for a PR agency, while Chincz , aged 33, was in advertising and marketing. The two met at work and hit upon the idea of plugging a gap in the market by offering attractive items to mothers when they became mothers themselves. Chincz has a son, Rysio, aged 18 months, and Sobczyk has a three-and-a-half-year-old son, Bruno, and a six-month-old daughter, Nina.

“We want to show that a young mother can cope with a home that is a mess, a dribbling four-year-old on her shoulders, or the temper of a child who won’t eat, without too much trouble,” says Sobczyk. “Our products are a way of dealing with the day-to-day challenges of parenthood.”

“We don’t want our store to be just another place where you can buy a pacifier or a rattle; we want it to be something different. That’s why most of the products we have for sale in Poland are only available from us,” adds Chincz.

The store sells items tracked down in places like Israel and Australia, others thought up by mothers drawing on their own experiences with children, and brand-name products.

Some of the more popular items include “spring bean” clamps from Mommy Toolbox that can be used in a million ways, for example, to attach baby blanket to the stroller, and the Magic Gyro Bowl from which nothing can be spilled, no matter how much it is waved round or turned over or even upside down.

Other popular items include a zip-up lunchbox that can be unzipped into a food mat, a hip belt for carrying children, a portable baby chair that fits into any kind of seat, and a colorful toy box that can be opened out to make a toy mat.

Chincz and Sobczyk would like to see their store become something of a bulletin board, a place where mothers can post recommendations, advice and ideas. “And if someone recommends a particular product to us, we’ll do whatever we can to get it, even if it means going to the other end of the world,” says Sobczyk.

The pair run a showroom at 17 Jasna St. ste. 1 in downtown Warsaw in addition to their internet store. Here, you can rummage about and take a good look at everything. This is definitely a child-friendly place to shop, with cookies and juice, chalk and toys, and a baby changing mat constantly on hand. The showroom is open Mon. 3-7 p.m. and Thurs. 10 a.m. to 3 p.m. although you can always call and make an appointment—even at night, when the children are sleeping.
M.R.
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