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The Warsaw Voice » Business » August 26, 2010
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In brief
August 26, 2010   
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Close to the Stars
If you want to know what your favorite celebrities have for breakfast, why don’t you ask them yourself? All you have to do is go to Gwiazdyonline.pl, Poland’s first community networking website where fans can communicate with movie stars and other showbiz figures. The Polish website is inspired by popular American community networking websites.

Gwiazdyonline.pl is by no means a gossip site. Facts from celebrities’ lives reported there are not made up by internet users, but come straight from the horse’s mouth. The website allows celebs to shape their public image, speak out on various topics and deny rumors.

The website’s users include music bands, comedy acts, singers, actors and athletes. Gwiazdyonline.pl will soon be expanded to include a calendar of concerts, comedy performances, album releases, theatrical premieres and movie openings.

To get access, all you do is create an account with Gwiazdyonline.pl, the very same website where stars have their own accounts. Through the accounts, the celebrities can correspond with their fans and post messages addressed to all website users.

Life on the Web
Two-thirds of Polish people have a computer at home, the same percentage as a year ago, and 59 percent have internet access at home, up by 3 percent, according to a survey conducted by the CBOS public opinion research center.

A total of 55 percent of Poles use a computer at least once a week and an average internet user spends 15 hours a week online. Almost all internet users—92 percent—use the internet at home and half also use the internet at school or at work. Compared to 2008, the percentage of users using internet cafes dropped significantly—by 5 percent to 2 percent.

Instant messaging is the most popular form of communication with other people on the internet—two thirds of internet users use instant messaging. One in three uses online discussion sites. One in four internet users have struck up an acquaintance with another person on the net and one in seven say they have met such a person in the real world. Around 67 percent of internet users, or a third of all adult Poles, have made an online purchase and 25 percent have sold something through the internet.

Almost half of Polish internet users—46 percent—use online banking services, 40 percent listen to the radio and watch television and films via the internet, and 68 percent read online newspapers and magazines.

Axel Springer Relaunches Play Magazine
Axel Springer Polska has launched a revamped version of its Play monthly, which focuses on computer games. The magazine has a new layout, logo, modified content and is larger, with more interviews and charts. The magazine devotes more space to computer game culture, world trends and the history of the most popular titles. It features new sections: Retro, devoted to the evolution of the most famous games and new versions of old games, Intro, with summaries of the latest developments in the industry, Rzut Okiem (Casting a Glance) with extensive articles on new game launches, and Play do Kwadratu (The Ultimate Play) with features, reviews sent in by readers and comic strips. The publisher has not disclosed the magazine’s circulation. The relaunch of monthly is backed by an advertising campaign on television, the internet and in the press.

Global Newspaper Circulation Stable
Newspaper circulation worldwide fell just slightly in 2009 despite the economic downturn, and the impact of the global recession on newspaper advertising revenues appears to be easing, according to an annual world press trends update by the World Association of Newspapers and News Publishers (WAN-IFRA).

The report showed that, contrary to conventional wisdom, newspapers remain a large and thriving industry worldwide, despite the impact of the global recession and the rise of digital media. Some 1.7 billion people read a daily newspaper every day—25 percent of the world’s adult population. When non-dailies are added, the global reach of newspapers is 37 percent.

Daily newspaper circulation fell 0.8 percent in 2009, a small decline given the depth of the recession.

The number of newspaper titles worldwide was 12,477 in 2009, an increase of 1.7 percent from a year earlier.

The world’s largest markets for newspapers are India, with 110 million copies sold daily, China, with 109 million, Japan (50 million), United States (46 million), and Germany (20 million). Sixty-seven of the world’s 100 largest daily newspapers are Asian.
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