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The Warsaw Voice » Business » October 1, 2010
Business & Economy
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Recipes for Ethical Success
October 1, 2010   
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How is corporate social responsibility developing? Can you generate profit ethically during a recession? What management models are the most effective? These and other questions were addressed by guests at the first Polish Ethics in Business conference organized by the International Association for Human Values as part of an international cycle called The International Business & Leadership Symposium.

The guest of honor at the conference, held on Sept. 3 at the Royal Castle in Warsaw, was Sri Sri Ravi Shankar (pictured), a negotiator in conflict zones all over the globe and four-times Nobel Peace Prize nominee. Speaking at the conference, he focused on efforts to cope with stress in today’s world. “Thirty-eight percent of the population is affected by depression,” he said. “Stressed-out people become insensitive to others and behave unethically. Relieving stress fosters the development of humanitarianism.”

Conference panelists included Prof. Wojciech Gasparski, director of the Business Ethics Center, who spoke about the hopes and reality of ethical business, and Paulina Mi¶kiewicz, World Health Organization director for Poland, whose presentation showed how mental health problems affect social and economic growth.

Other panelists shared their recipes for ethical success. “Corporate social responsibility (CSR), one of the elements of the European social model, is of concern to every citizen,” said Jacek Krawczyk, vice-president of the employers group of the EU’s European Economic and Social Committee.

“In a market economy, a company wins confidence through what it does and its contribution to society,” said Heike Rosener, president of Bertelsmann Media.

Robert Korzeniowski, chairman of the board of the Sportowa Polska Foundation and multiple Olympic speed walking champion, spoke about the business community’s responsibility for supporting budding sports stars. Ways of generating success were discussed by Marek Krupiński, director general of UNICEF Polska, and Iwo Zaniewski, co-founder of the PZL Advertising Agency. Recipes for success in educating new leaders and in new management trends were shared by Robert Siewierski, country manager and member of the board at Nokia Poland, and Tadeusz Steckiewicz, chairman of the board and director general of the Polish Mint.

The Ethics in Business conference aims to create a platform in Warsaw for discussion and an exchange of information based on the experience of business leaders working in Poland.

M.R.
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