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The Warsaw Voice » Business » October 1, 2010
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Media in brief
October 1, 2010   
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Television with Internet Access
The ipla online television service and Panasonic in Poland have made ipla internet content available through Panasonic television sets provided with Viera Cast technology.

ipla is the first Polish provider of video content for the Viera Cast platform. As a result, not only computer and mobile phone users but also television viewers can now access the largest collection of video-on-demand (VOD) content in Poland. Panasonic is the first company in Poland to have launched the innovative service, which makes it possible to stream video on demand from the internet directly to TV sets. Using the service, TV users have access to content such as film series, entertainment programs and sports news.

In its VOD collection, ipla has more than 10,000 video files. Most of this is content produced for the Polsat, Polsat Sport, Polsat Sport Extra, Polsat News, Polsat Play, Polsat Cafe and TV4 television channels.

Apart from the ipla service, Viera Cast platform users also have easy access to popular internet services such as YouTube and the Eurosport sports channel. They can now also use Skype video conferencing the Twitter social networking service.

Stars Warn of Child Cyberspace Danger
A new campaign called Our Kids on the Net was launched in September to warn parents of the dangers their children face online. Such dangers include giving out personal information to strangers and the risk of being exposed to cybercrime, “cyberviolence” and sexual abuse. On the campaign website (www.naszedzieciwsieci.org) parents can find a range of safety advice. As part of the campaign, TV presenters and big-name actors like Michał Żebrowski agreed to appear in TV and radio advertisements that warn parents of the dangers that lurk in cyberspace and encourage them to take an interest in what their children are up to online.

The campaign is part of the Kidprotect.pl Foundation’s Safe Internet School project which, in turn, is part of a government program to combat crime and antisocial behavior.

The Kidprotect.pl Foundation has been working to improve child safety, including safety online, for eight years. It has a hotline that people can call when they suspect a child is at risk of sexual abuse. Together with the commissioner for children’s rights, the foundation is organizing a nationwide campaign called Stop Pedophiles! The foundation also helps draw up laws designed to protect children and young people from sexual abuse.

Action and Comedy on TV Puls
New shows this fall on private TV station TV Puls include SWAT, a TV action serial about an elite police unit, a show called Operation Depo (Egzekutorzy), and MMA Legacy (W kręgu MMA) featuring adrenaline-filled mixed martial arts.

New Polish productions on TV Puls include a police docudrama entitled Z archiwum policji (Police Files) and Dziewczyny na ekran (Girls on Screen), in which fashion models from across Poland compete to take part in a photo session for CKM magazine and an opportunity to make it big.

Along with new shows, the evening time slot will feature premiere episodes of such well-known hits as Dyżur (On Duty), WWE Superstars, Deadliest Warrior (Wojownicy wszech czasów), World’s Most Amazing Video (Szok video), Mayday: Air Disaster (Podniebny horror), the Jerry Springer Show and Medium.

During the afternoon, TV Puls is showing the international hit Judge Judy in which a resolute lawyer solves the most baffling court cases. There are also new soap operas called El Clon (Pustynna miło¶ć) and Where Is Elisa?
For kids there are new episodes of Tom and Jerry and The Flintstones, along with popular Polish cartoons Bolek i Lolek and Reksio.

Poles Love TV
Poles spend around 50 minutes a day more in front of the television than the world average, according to AGB Nielsen Media Research. In 2009, the average Pole watched television for 4 hours a day compared with a global average of 3 hours and 12 minutes, AGB Nielsen Media Research said.

Finns, Norwegians and Germans spend much less time in front of television than Poles—2 hours and 50 minutes, 2 hours and 54 minutes and 3 hours and 32 minutes respectively, according to Eurodata TV Worldwide.

Americans spend the most time watching television—4 hours and 40 minutes a day. The figure for the Middle East is 1 minute less. In the Asia-Pacific region, the average viewer watches television for only 2 hours and 41 minutes a day, which is the shortest time worldwide, according to Eurodata TV Worldwide.

Advertising Market Takes Off After Crisis
Poland’s advertising market grew a healthy 8.2 percent in the second quarter of this year, according to media company Starlink. The fastest increase was reported for the internet and specialty TV channels. Starlink put total net spending on advertising in Poland at zl.3.59 billion in the first six months of this year, 4.7 percent more than in the first half of last year.

The internet and specialty TV channels are becoming the driving force of the advertising sector. The value of commercials shown on specialty channels increased by 59 percent, year on year, and reached zl.306 million. At the same time, the entire market for TV advertising grew by 8.5 percent to almost zl.1.89 billion. Together with the internet, niche channels are slowly but surely taking advertising budgets away from traditional media.

Spending on online advertising grew by 23.1 percent to almost zl.480 million in the first half of this year and spending on advertisements at movie theaters increased by 18.3 percent to zl.44.6 million.

Revenues from newspaper ads totaled zl.299.2 million in the first half of this year, which was 5.6 percent less than in the first half of last year. For magazines, the revenues reached zl.355.2 million, 7.6 percent less than last year. Expenses on outdoor advertising plummeted by 12.7 percent to zl.258 million and radio commercials were worth zl.263.3 million, 0.4 percent more than in the first quarter of last year.

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