Poland’s pay TV market becomes saturated
October 22, 2012
Pay TV platforms are expected to gain fewer and fewer clients as the market is getting increasingly saturated, the daily Rzeczpospolita writes citing media market analysts.
Cyfrowy Polsat will show lack of new clients in Q3 or minimal growth, while TVN's platform 'n' is expected to show 15,000 clients growth, KBC Securities analyst Piotr Janik says.
Q4 is expected to see better results in terms of new clients but it will be worse than in the prior year period. The year 2013 will conclude the period of growth in terms of new clients, DM IDMSA analyst Sobieslaw Pajak says.