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The Warsaw Voice » Business » October 29, 2010
Polish Success at Shanghai Expo
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Polish Success at Shanghai Expo
October 29, 2010   
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The Polish exhibition at Expo 2010 in Shanghai is one of the most popular, attracting almost 8 million people by the end of October.

Sławomir Majman, general commissioner of the Polish Section at Expo 2010, says the success of the Polish exhibition surpassed all expectations. “At Expo, Poland is mentioned in one breath with the largest European countries—Germany, France and Britain,” he says. “Our intention was to show Poland as a European, friendly, young and modern country. And we have succeeded.”

The most spectacular highlights of the Polish presentation in Shanghai were cultural events, including performances by Polish artists, but many economic events were also held. About 30 seminars, conferences, trade missions and regional promotion events were held as part of the program of Poland’s economic promotion at Expo. One of the major events in the Polish pavilion was the China—Central and Eastern Europe Investment Forum, at which Central and Eastern European countries for the first time jointly advertised to Chinese partners investment opportunities in the region as an alternative to investing in Asia, Western Europe or the United States.

It will take some time to see the tangible effects of Poland’s economic promotion at Expo, but several Polish-Chinese economic undertakings already have been started. A Polish-Chinese Science and Technology Incubator will be set up in Shanghai to support Polish companies that want to enter China’s huge market. And the Polish rail company PKP Cargo SA and Jinan Railways Vehicles Equipment Co. Ltd. of China have set up a joint company, CNR Cargo, which will deal with the assembly and repair of rolling stock.

There are also vast opportunities for Polish-Chinese cooperation in the tourist sector. A meeting between Polish and Chinese tour operators held at Shanghai’s Expo was arranged to support the development of this cooperation. At present, there are more Polish tourists visiting China than Chinese tourists visiting Poland. Last year, the respective numbers were 60,000 and 20,000. In order to boost tourism between the two countries, the Polish Tourist Organization is considering whether to open an office in China.

Katarzyna Sobierajska, deputy minister of sport and tourism, believes the fact that there is no direct air connection between Poland and China may be a barrier to the development of bilateral tourist traffic. The ministry has made efforts to launch this connection but has not succeeded as yet. However, a route will probably be launched soon, possibly operated by a Chinese carrier.
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