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The Warsaw Voice » Business » October 29, 2010
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Media in brief
October 29, 2010   
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True Blood Star Visits Poland
Alexander Skarsgard, a Swedish actor and film director who stars in the True Blood television series as vampire Eric Northman, visited Poland Sept. 28 at the invitation of the HBO network to promote the series. The HBO-produced television series was created by Alan Ball, who won an Academy Award for American Beauty and also created Six Feet Under series for HBO.

Tuba TV Launched
Media group Agora Sept. 13 launched the Tuba TV music and entertainment channel. For the time being, the channel is mainly available on the internet via the tuba.tv service. Since Sept. 28 Tuba TV programs have also been available free on the ipla internet television channel—they can be watched online on computers, on mobile phones and on the Toya cable network.

Tuba TV broadcasts dance music, house, clubmix, funk and eurodance as well as programs about film, fashion, new technology and showbusiness. The launch of Tuba TV was heralded by an advertising campaign on social networking websites, YouTube and DailyMotion.

TV Market in Europe
At least 245 new TV channels were launched in Europe last year, according to the European Commission’s estimates and the MAVISE database of TV companies and TV channels in the European Union and candidate countries. The total number of TV channels broadcasting on the European market has risen to 7,200. There are an increasing number of HD channels among them and in coming years, the first 3D channels will probably be launched.

Canal+ of France is already working on plans to launch a 3D channel. Sony Picture Entertainment, Discovery and IMAX are working on a similar joint project. In Poland, no local broadcaster has such plans as yet.

North America to Top E-Book Sales Charts
The budding market for e-books will grow rapidly in the coming several years, mainly in North America and the Asia and Pacific region. The market will be stimulated by new users of portable devices in North America and the soaring smartphone market saturation in Asia and the Pacific region, according to a PricewaterhouseCoopers forecast for the global media and entertainment market.

Global revenues from the sales of e-books (excluding educational books) neared $1.3 billion at the end of last year and are expected to reach almost $3.5 billion in 2014, growing by an average of 23.3 percent per year. Last year, producers earned $514 million on sales of educational e-books alone and in four years from now, educational e-books will generate revenues worth $2.44 billion, which means an average annual increase by 27.7 percent.

PricewaterhouseCoopers analysts estimate the value of the Polish market for e-books at $3 million and expect it to grow faster than the global market. The Polish market for educational e-books is worth another $2 million and is expected to grow to $16 million in 2014.
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