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The Warsaw Voice » Business » November 30, 2010
Business & Economy
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Christmas Spending Will Rise
November 30, 2010   
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Despite pessimism about the economy and their own financial situation, Polish families are planning to spend an average of almost zl.1,800 on Christmas, which is more than last year, according to the Christmas Shopping 2010 survey by the Deloitte consulting company.

Deloitte asked consumers in Poland and 17 other European countries about their shopping plans this Christmas. The respondents were also asked about the economic situation of their countries and their household budgets. Compared to last year, Polish people are more pessimistic about their financial situation. Only 23 percent, five percentage points down from last year, believe their situation will improve next year. The survey shows that Poles will cut down on their Christmas spending and focus on cheaper, but practical Christmas presents. “The most sought-after products during the holiday season will be everyday items and chain stores’ own-label brands,” said Magdalena Jończak, the senior manager at Deloitte’s consulting department. “Polish respondents also say that to a large extent, their Christmas dishes will be prepared from products available at discount chains.”

At the same time, 32 percent of Polish consumers have said that this year they will spend more money on Christmas presents than last year. Like other Europeans, Polish consumers will spend the largest part of their Christmas budgets on presents.

Over 50 percent of Polish respondents would like to get cosmetics and perfumes for Christmas. The second most desirable kind of present is cash while books come in third. In the rest of Europe, the list is topped by gift vouchers, which are still not very popular in Poland, followed by books and cash. As far as presents for children are concerned, educational games top the statistics in both Poland and Europe at over 50 percent of respondents planning to buy some.

Supermarkets, specialty store chains and online stores remain the most popular sources of Christmas presents in Poland, but the survey shows that regardless of respondents’ gender, revenues, education and age, the internet plays a key role at every stage of present-hunting. Polish shoppers go online to search for ideas (74 percent of respondents), check prices and choose the best store to make the final purchase.
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