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The Warsaw Voice » Special Sections » November 30, 2010
Tourism: Promoting Poland
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The Beautiful East
November 30, 2010   
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The Polish Tourist Organization has launched a campaign called The Beautiful East (Piękny Wschód) which aims to draw the attention of Polish and foreign tourists to the eastern part of Poland.

The campaign is part of a project called Promoting the Sustainable Development of Tourism designed to promote the tourist attractions of five provinces in eastern Poland: Warmia-Mazuria, Podlasie, Lublin, Podkarpacie and ¦więtokrzyskie. One of the chief goals of the project is to challenge stereotypes of eastern Poland. An opinion poll commissioned by the Polish Tourist Organization shows that many Polish people have very little knowledge of the eastern provinces, unaware of places of tourist interest and activities which can be pursued on a visit to the regions. Many even have trouble locating individual regions on a map.

The project will be carried out in 2010-2012 and has a budget of almost zl.24 million. The funds come from the European Regional Development Fund and the state budget.

The comprehensive campaign to promote the tourist attractions of eastern Poland is aimed at Polish tourists, including inhabitants of eastern Poland, and visitors from abroad, mainly Germany and Ukraine. The target group ranges from young people enjoying active forms of recreation to families with children to tourists seeking peace and quiet.

The campaign involves presentations of a selection of places and sites of special interest in each province. Those include valuable natural areas, tourist attractions, rural areas, and also of traditional specialties of regional cuisine and sports facilities. The aim is to highlight the multi-cultural character of the region.

The Beautiful East campaign complements other promotional projects carried out by the Polish Tourist Organization, such as www.PromujmyPolskeRazem.pl and campaigns individually designed for provinces in eastern Poland. The campaign is not meant to compete with the other projects.

The Beautiful East campaign started in July this year with the launch of a website at www.PieknyWschod.pl. The website features a database of tourist attractions divided into five categories: Historic Buildings and Museums, Nature, Entertainment, Health and Beauty and Leisure Activities. The database is continually expanded with new attractions in each category from every province.
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