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The Warsaw Voice » Business » December 30, 2010
Business/ Grüne Woche
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Funds for the Promotion of Quality Food
December 30, 2010   
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If you are a producer of traditional, regional or organic food, you may find it worthwhile to take advantage of European Union support for the promotion of such products.

Recognizing the importance of the quality food sector, and taking into account the costs involved, the European Union has been supporting groups of food producers for several years. This includes support for information and promotional campaigns.

The aim of this assistance is to stimulate demand for farm produce and foodstuffs covered by food quality systems. Other objectives are to support producer groups bringing together entities actively involved in these systems; and to increase consumers’ interest in the quality of food, its specific properties and beneficial effects.

Funds available to food producers operating in Poland may exclusively be used for the promotion of food produced as part of the following food quality systems:

Who can obtain the funds?
Producers operating in Poland as part of food quality systems covering specific products and methods of production may, by acting as producer groups, apply for funds for informational and promotional activities. A group of producers is an organization in any legal form that brings together producers of high quality food. Entities operating under the cooperative law (for example, dairy cooperatives and district cooperatives) and producing food as part of food quality systems, either by themselves or through their members, may independently apply for funds for informational and promotional activities.

What activities are eligible for co-financing?
Subsidies are granted for a variety of activities that are exclusively conducted in the EU internal market (for example, public relations, advertising, participation in trade fairs, exhibitions, seminars, training programs, publications, etc.)—carried out in the form of either individual projects (for example, production of an advertising leaflet) or a series of projects taking place over a maximum period of two years (for example, regular participation in trade fairs, together with promotion in the press, on television and outdoor advertising accompanying the trade fair). Promotion cannot apply to private labels, but only to the specific characteristics of products, their quality and values. It is designed to make consumers knowledgeable about products, the production chain, the supervision system, and quality standards. The operation may take the form of a single activity or a series of activities implemented for no longer than two years, but ending no later than June 30, 2015.

Regardless of the type of activities carried out, funds available to the beneficiary are paid out as a refund representing 70 percent of the actually incurred net qualified costs. The operation may not be financed from any other public funds.

How to obtain co-financing
In order to obtain funds to carry out informational or promotional activities for quality food, it is necessary to submit an application for co-financing to the Agricultural Market Agency.

Applications are accepted on an ongoing basis until an amount representing at least 110 percent of the funds available under the Rural Development Program, which total 30 million euros, is reached.

How to prepare the application
All applications as part of this measure should be submitted on forms provided by the Agricultural Market Agency at its website, www.arr.gov.pl, in the section Promocja Żywno¶ci > Promocja ze ¦rodków PROW 2007-2013 (Promotion of Food > Promotion from RDP funds 2007-2013).
The key part of the application is a description of the planned promotional and informational project, which should include information about the project, in particular:

  • justification why the project is needed,
  • purpose of the project
  • products covered by the project

  • geographical coverage
  • place of implementation
  • strategy
  • target groups
  • schedule of planned tasks
  • financial plan
  • planned results

All applications submitted are examined by the Agricultural Market Agency within 60 days, after which an agreement is signed and work begins to carry out the tasks.

Depending on the length of the operation, the final disbursement of funds to the beneficiary may take place:
- on a quarterly basis, if the operation is carried out in several stages and each stage lasts at least 3 months
- after the project is carried out, if the operation is to be carried out in one stage lasting no longer than 6 months.

When carrying out a project co-financed as part of the Działania informacyjne i promocyjne (Informational and promotional activities) of the RDP, it is necessary to respect several basic rules that may determine the proper settlement of the operation:

costs may only be incurred from the day when the agreement is signed to the day the operation specified in the agreement is completed;

all materials prepared (including audiovisual reports) must contain clear and legible information about the European Union’s contribution to the financing of activities;

The Agency must be kept informed in detail about the schedule for implementing activities as part of the operation: training programs, publication/airing of advertisements, trade fairs, conferences, etc.;

All informational and promotional material (including printed and audiovisual material, press advertisement layouts, website layouts, etc.) drafted as part of the operation must be submitted to the Agency to make sure the projects comply with national and EU regulations;

The final versions of informational and promotional material or other documents confirming the completion of an operation or a part thereof must be submitted to the Agency, together with a request for payment.


European Agricultural Fund for Rural Development: Europe Investing in Rural Areas
Publication co-financed by the European Union as part of Technical Assistance for the Rural Development Program for 2007-2013

Institution Managing the Rural Development Program for 2007-2013
Minister of Agriculture and Rural Development
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