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The Warsaw Voice » Society » December 30, 2010
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Media in brief
December 30, 2010   
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New Series Channel From TVP
Poland’s public broadcaster Telewizja Polska (Polish Television) launched a new specialty channel, TVP Seriale (TVP Series), on Dec. 6. TVP Seriale broadcasts 20 hours a day, seven days a week. Most of its output comes from TVP’s own copious archives. The main target audience are women aged 35-49 but it has a few slots for series catering to men, children and young adults as well as selected foreign offerings.

Four New Channels from MTV Owner
MTV Networks Polska, the owner of the MTV Polska, Viva Polska and VH1 Polska music channels and the Nickelodeon channel for children, will launch new channels next year, joining other broadcasters keen to cash in on the advertising boom in the specialty TV channel segment.

Data from the Starlink media house indicates that after the first half of this year, advertising on specialty channels brought zl.306 million in revenue, which was 59 percent more than in the same period last year. “We may launch Nick Junior, a new channel for the youngest kids, any time now,” said Bartosz Witak, the vice-president of MTV Networks International Emerging Markets. “The second channel is Nick HD, available in high definition. We want it to go on air at the end of the first quarter of next year.”

Plans for the first half of next year include a channel for men and one for women. The Polish division of MTV Networks is working on the projects.

Magazine Market Rebounding After Crisis
After a period of declining sales, the global glossy magazine market is expected to start posting moderate increases. This year, it will still shrink by 2.7 percent to $69.5 billion but by 2014, the market should rise to almost $74 billion, PricewaterhouseCoopers projects.

Within three years, magazine publishers’ revenue from online and print advertising and revenue from magazine sales will grow annually by an average of 0.7 percent. Revenue from digital advertising will rise the fastest. Between 2010 and 2014, global revenue from digital advertising will grow by 18.5 percent a year on average. By 2014 revenue will double, exceeding $3 billion. However, most revenue will still come from sales of printed magazines. By the end of this year, sales of printed copies will reach $43 billion and will account for 62 percent of the market. According to PricewaterhouseCoopers, magazines will have to compete for business with the internet sector.

The magazine market will be expanding fastest in Latin America and in the Asia-Pacific region.

Piracy Still Thriving
A new report called Economic Benefits From Curbing Computer Piracy shows the value of illegal software used in Poland is estimated at $506 million. In 2009, almost half the programs installed on personal computers across the world were illegal according to the report, which was published in 42 countries. In Poland, the figure was 54 percent. Experts from the Business Software Alliance, an organization that fights piracy, estimate that if this share were reduced by 10 percentage points in 2010-2013, receipts from taxes would rise by zl.446 million.

Hi-Tech Polish Radio
Polish state broadcaster Polskie Radio has expanded its presence on the internet, offering new specialty channels, and an on-demand radio service. Forty channels, including 26 music ones, are already available from the moje.polskieradio.pl platform. This will increase to 85. Among them will be radio and internet services that are a first in Poland, for example a round-the-clock news channel. An online radio store where listeners can buy archival recordings released by the Polish Radio Record Agency has also been launched.

Gwiazdyonline.pl on Mobile Phones
The Gwiazdyonline.pl social networking site has launched new software which provides access to the service through mobile phones. It is now easier for users of the website to get the latest on Polish celebrities, check private messages and hear the latest news. The service is available to everyone for free. Charges are only collected for data transfer, with the amount depending on the mobile operator’s tariff.

Gwiazdyonline.pl is a site through which fans can directly contact celebrities while the latter can speak out on various topics. The Gwiazdyonline.pl community has almost 30,000 users and has recorded a growing number of visits—more than 350,000 a month. Among the celebrities registered are musicians, actors and athletes. The Gwiazdyonline.pl website also features a calendar of events where users can find up-to-date information about events, concerts, new albums and film premieres.

Ipla Expands Services
The ipla.TV online television platform introduced a range of new services for users in November. They include additional live channels, subscription for sports broadcasts, new VoD materials, premiere showings of film series before they are broadcast on conventional television, and free feature films.

“Media consumption habits are changing. internet users want to have access to their favorite services not only through a computer,” Marcin Pery, president of Redefine, the company that manages the ipla platform, told a news conference in Warsaw. “Producers of electronic equipment offer them this opportunity.”

Pery said if viewers have access to the internet via a television set or mobile phone, “they should also be able to watch their favorite TV programs in this way.”

Many devices have access to the internet, such as Panasonic television sets with Viera Cast platform, Samsung with the Internet@TV function, and smartphones, like IPhone4 with the Android operating system and Symbian^3. Now the time has come for tablets, such as the Samsung Galaxy Tab. All these devices have a dedicated ipla version built in or available as an option.

Ipla provides most of the content produced for the commercial television station Polsat. The ipla owner has also signed contracts with two other TV stations: Cartoon Network and Wedding TV. Their productions are already available on the ipla platform.

Pery expects that more TV stations will seek to offer their content via the ipla platform.
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