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The Warsaw Voice » Society » January 27, 2011
Media in brief
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Media in brief
January 27, 2011   
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E-Kiosk to Acquire eGazety
Two companies distributing electronic press, e-Kiosk and eGazety, Dec. 29 signed an agreement under which e-Kiosk, which is listed on the Warsaw Stock Exchange’s NewConnect market, will take over eGazety. The acquisition will result in the establishment of the largest company dealing exclusively with the distribution of digital press and other digital publications on the Polish market.

In 2009, e-Kiosk and eGazety generated zl.780,800 and zl.5.14 million in revenues respectively. e-Kiosk offers around 200 titles and eGazety over 350 titles. E-Kiosk will take over all the shares in eGazety. “Thanks to the merger, we will be able to reduce the costs of technological development,” said Piotr Kubiszewski, president and founder of e-Kiosk. “After the merger, we will be able to provide customers with a full range of titles. As a result, profits from distribution should increase.”

Yahoo! Enters Poland
Yahoo!, one of the largest American websites, in January launched a Polish version after 2.5 years of preparations. The Polish version of Yahoo! is expected to be similar to local websites such as Onet and Wirtualna Polska.

The Americans are entering a difficult market, experts say. Neither the ICQ instant messaging service nor the world’s leading online auction and shopping service eBay have gained popularity in Poland. ICQ competed with Gadu-Gadu while eBay acknowledged that it has lost out to Allegro. Another American website, AOL, which started operating in Poland in 2007, failed to make it big in this country.

TV Stations Start Talent Show Battle
Private television broadcaster TVN in January started auditions for the Polish version of the famous music show X-Factor. Another commercial TV station, Polsat, will start broadcasting a new talent show entitled Must Be The Music – Wygra muzyka in March. The two commercial stations will be competing with another singing talent show, Battle of Voices (Bitwa na głosy), which will be broadcast as part of the spring lineup of the TVP2 public television channel.

X-Factor is a music show that looks for talented pop singers. The show is responsible for the launch of the successful singing careers of Leona Lewis and Alexandra Burke. Originating in Britain in 2004, X-Factor has attracted huge audiences to its seven seasons broadcast so far in that country. The prize is a recording contract with the Sony BMG record company. The contestants, who are aspiring pop singers, are judged by a four-member jury composed of experts and celebrities. X-Factor has spread to 16 countries, including Australia, Colombia, Iceland, Spain and India, where successive series are already broadcast. This year, Poles will also be looking for talented singers in their own version of the X-Factor format. The producer has started to look for members of the jury and the host for the program. Soloists, duos and singing groups will take part in the program. Apart from a good voice, the participants have to perform well on stage. The owner of the X-Factor format is Freemantle Media.

Polsat’s Must Be The Music – Wygra muzyka program is open to everybody who can sing or play an instrument—pop, soul, rock, blues, folk and metal bands, singers, choirs, orchestras, instrumentalists and beatboxers. Auditions for the program started in January. The participants will be divided into six-member groups, which will take part in the semifinals to be broadcast live by Polsat. The best two semifinalists from each episode of the series will take part in the finals. The prize for the winner is zl.100,000 and the right to take part in the Top concert during the TOPtrendy 2011 festival in the coastal city of Sopot.

The Must Be The Music – Wygra muzyka talent show will be produced under a license agreement with Shine International, part of the Shine Group. The format has had only one series so far—in summer 2010, it was broadcast on the Sky1 channel in Britain.

Eight Polish music stars will take part in the Battle of Voices show. They will go to their hometowns to look for talented singers for their bands through auditions. After individual groups are formed their members will have an intensive singing course. Then, the groups will be competing in live episodes of the program. Their performance will be commented by three members of the jury, who, however, will not be awarding any points to the contestants. Every week, one group will drop out from the competition and this will be decided exclusively by viewers sending text messages. The winners will choose a purpose associated with their hometown to which the prize awarded in the competition will go.

The program will be produced under a license agreement from Friday TV, the owner of the Clash of the Choirs format, which has already been sold to Australia, Finland, Denmark, Latvia and other countries.

HBO GO Service Launched
The HBO film television network has introduced a new service to Poland—the online video-on-demand HBO GO service providing films and series from the HBO network. The Inea cable network is the first operator to offer the service to its subscribers.

Poland is the first Central European country where the service developed in the United States has already appeared.

HBO GO will be provided by operators who offer both digital television and the internet. It will be available only to users of the HBO package. The service gives the subscribers online access to more than 100 hours of HBO broadcasts: films, film series, documentaries and concerts. Selected productions will be available in the HBO GO service before they premiere on HBO.

Poland on CNN
A new campaign promoting Poland is expected to be screened on the CNN international television news channel halfway through this year, when the country assumes the rotating presidency of the European Union.

The presidency will be the leading theme of the campaign, according to Aleksandra Pi±tkowska of the Polish foreign ministry, who spoke about the plan at a recent CNN conference in Poland. A delegation of CNN executives came to Warsaw in December to present a report entitled One Year On: Poland on the International Stage, which sums up Poland’s promotional campaigns on CNN so far.

CNN International’s Research Manager Alexandre Soubriad and Sales Director Sylvain Roger discussed the findings of the Continental Research 2010 poll carried out among regular CNN viewers in Britain, Germany and France. The findings show that CNN ads have strengthened Poland’s reputation as a country with considerable business potential and as an attractive vacation destination, according to 88 and 89 percent of CNN viewers respectively. Almost half the respondents said they might consider investing in Poland in terms of business. The percentage of CNN viewers who have seen the commercials advertising Poland and who said they might visit this country in the next two years has grown to 65 percent.

Mirela Hein
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