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The Warsaw Voice » Society » January 27, 2011
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News in brief
January 27, 2011   
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Late Pope to Be Beatified May 1
The late Polish-born pope John Paul II will be beatified—the last step before sainthood—in a ceremony on St. Peter’s Square in Rome May 1, the Vatican announced. This is after Pope Benedict XVI, who succeeded John Paul II, Jan. 14 formally approved the announcement of a miracle attributed to his predecessor. John Paul II is credited with a medically unexplained recovery of French nun Marie Simon-Pierre from an advanced stage of Parkinson’s disease.

Benedict XVI’s decision formally closed the beatification process for the Polish-born pope, who died April 2, 2005. The beatification ceremony, to be presided over by Benedict XVI, will be the first such ceremony he will conduct since he was elected pope April 19, 2005.

Polish Cardinal Stanisław Dziwisz, the archbishop of Cracow, who spent almost 40 years working with the late pope and served as his personal secretary, said, “I wish to express great joy on behalf of the whole diocese and the city of Cracow. And I think I am entitled to say ‘Thank you very much’ to the Holy Father on behalf of the whole of Poland.”

Archbishop Józef Kowalczyk, Primate of Poland and the top official in Poland’s Roman Catholic Church, said, “The wish of millions of people expressed at John Paul II’s funeral by the chants ‘Santo subito’ (Make him a saint quickly) is now coming true.”

Kowalczyk added that, from the beginning of his papacy, John Paul II was committed to fighting for democratic change in the countries of the former communist bloc, thus helping change the future of Europe and the world.


Modern Promotion of Poland
The Polish Tourist Organization is launching a new promotional campaign in Germany to advertise Poland as a tourist destination. The Move Your Imagination campaign was designed by the Platige Image studio. Among those working on it was Tomasz Bagiński, an Academy Award nominee for a short animated film entitled The Cathedral.

The campaign features white dice with “Polska” written on them and colorful creatures modeled on the popular Urban Toys. Promotional activities will involve an extensive campaign in Berlin and in March a spectacular 3D show will open the ITB Berlin travel trade fair, which this year is hosted by Poland. The white dice featured in the campaign will be given out to all 4,000 guests of the opening ceremony to guide them on a virtual tour of Poland. The show will end with a dance extravaganza choreographed by Agustin Egurrola.

“We will show Poland through cartoons, contemporary dance and interactive projects,” said Bagiński. “We are not using any associations or tools which so far have dominated events of this kind.”

The campaign will also make use of Berlin’s public space with five large creatures placed in different parts of the city. They will be the central point of large-format displays shown around the city and at the fair.

For further information on the Polish campaign at the ITB fair go to www.itb2011.pl
Mirela Hein
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