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The Warsaw Voice » National Voice » January 27, 2011
DNA Program: Brilliant Australian Invention at work
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Insurance breakthrough for the benefit of us all
January 27, 2011   
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Does DNA stand for David Ney And...?
No, “our” DNA rather means to be associated with the idea of the unique genetic code of every human being, being artificially produced and applied to objects for life lasting protection. We apply Australian microdot DataDotDNA technology to all valuable objects such as cars, art paintings, antiques, computers, religious precious items from churches, or even personal bicycles or mobile phones in order to protect them. In other words, we successfully discourage thieves, forgers or counterfeiters from acting. Items once marked with our DNA microdots become worthless or almost worthless to them.

Those microdots on objects can be easily ‘owner identified‘ and therefore cause extremely high risk for offenders, and that is what ensures that in 9 cases out of 10, marked items are not attractive to ‘opportunistic thieves’ and even less to professionals and organized crime members.

Our DNA is a highly efficient, global innovative technology that was launched in Poland back in 2005 under the name ‘DNA Program‘.

The DNA Program comprises of DNA Mienie (Property), and DNA Auto (Car). Once the technology was shown for the first time in Poland at the Securex International Security Exhibition it outperformed all others and won the Gold Medal awards in the Property as well as in the Car Protection categories. This technology was also swiftly recognized and subsequently recommended by the Polish Government, by being included it in the Razem Bezpieczniej (Together is Safer), government program, developed in cooperation with the interior ministry and Police (www.razembezpieczniej.mswia.gov.pl).

Because of the fact of being recognized by the Polish Government we have taken the opportunity and responded to radical German politicians who were demanding that the borders control between Poland and Germany being reinstated. Those radical proposals followed several incidents in which Polish citizens have been arrested for stealing cars in Germany and trying to bring them into Poland. Seeing our opportunity we have written an Open Letter to German Chancellor Angela Merkel and other Leaders of the German and Polish parliaments, suggesting Germans to analyze and possibly copy the Polish way of solving car theft problems, by recommending to their insurance companies as well as members of the public to look closer at the microdot resolution to this problem. The letter has also been under signed by such prominent figures of Polish-German relations like Dr Andrzej Byrt, a former Polish Ambassador to Germany.

We would like Germany to look at the example of the Polish government as well as Austrian Vienna Insurance Group and German Concordia insurance companies operating in Poland, and enhance the security of German cars in Germany with DNA Auto technology. This would easily help in reducing of the numbers of cars being stolen; not only in the immediate Polish-German border zone, but it will also help to improve relations between our two countries, something most citizens of both countries would like to see. This will also most likely dampen German radicals’ voices of border controls being reinstated.

The Open Letter to Chancellor Merkel can be seen at www.dnaprogram.pl

Do you consider yourself an Australian or a Polish citizen?
Australians and Polish troops throughout the history always fought side by side, I love both countries and I do have two passports. I was born in Poland, and arrived to Australia as a boy. I went to school in Australia, but I earned my MBA degree in Economics in the UK, where I spent many years working for banks trading currencies.

After all those geopolitical changes I was “re-imported” to Poland in the early 1990s, by the former president of the Wielkopolski Bank Kredytowy (WBK) in Poznań. Since then I have been working in Poland and spend at least half of every calendar year here. At first, for years I worked in Poland for various banks, but now I am with the DNA Program company based in Poznań.

Australia is the home country to my 12-year-old son Alexander and I do travel to Australia to spend all summer vacations with him . He comes every year to visit me in Poland for the whole of July. My son is also bilingual and he loves spending time here in Poland.

What do you like about Poland and what would you like to change?

I believe Poland has a perfect, strategic location in the centre of Europe, on the edge of the industrial part of the continent. As a result its nature can easily become a great envy of many European tourists, therefore I think that with a bit of creative, worldwide PR, Poland could easily “sell itself” to the Western tourists and achieve a similar “tourism momentum” as Australians achieved when announced vacancy for the ‘Caretaker’ of the Great Barrier Reef in Queensland. Not only did hundreds of thousands of people from all over the world apply for the job, but it also boosted the interests and tourist traffic to Australia, which clearly benefited the whole country.

What worries me about Poland is its poor preparation when it comes to hosting foreign tourists here who don’t speak Polish. There is still too little English in Poland, starting from information on signposts on the streets and roads, especially in small towns and villages, right through lack of the English language on Polish television where the original English programs or films are still being played with the Polish readers’ voices over the original, instead of subtitles.

I also think that Poland and Australia despite the geographical great distance between them, could work much closer. together. By doing this both countries would gain a great deal, if only we took advantage of our personal contacts and tried to intensified them. Before the global crisis began, the developed world, or the Western capital markets were over liquid. Nowadays things are a little tougher, however Poland’s financial standing and its economic performance improved its credibility and standing within EU. This could be easily used to stimulate more rapid development in Poland. Australia, for example, still has banks like Macquarie Bank which are keen to invest in the major infrastructure investments of the developing countries, including the construction of major roads and freeways. Those opportunities are still waiting to be perused and exploited. Also Public-private partnership infrastructure investments being a perfect solution are still, in my opinion used too seldom in Poland. Poland is yet to capitalize on its outstanding individuals and visionaries, businessmen and financiers who are living or working in Poland. The current CEO of PKN Orlen, Jacek Krawiec could be a good example. I selected him to work for me at the bank while he was still studying in Poznań. He quickly learnt the ropes in business and quickly became one of the top Managers in Poland. Also at WBK I had the opportunity to meet and observe the fantastic business career of Jan Kulczyk and Grażyna Kulczyk, who is a business woman in her own right.

There are more people like those in Poland, and I am awaiting the day when more people like them will be fully able to give to Poland the best of their talents, contacts achievements, experiences and vision, for the benefit of all Polish people. I remember when the ex Polish President Lech Wałęsa was sent off to do recreational fishing after he lost the presidential elections. At the time he was at the prime of his popularity, position, contacts everywhere he went. At the time he could have achieved a lot for Poland as a worldwide recognized, powerful political figure. If only the political Elites at the time wanted to capitalize on this and would have appointed him as a “Special Ambassador for Poland or someone in a similar capacity, I believe things for Poland could look different now. At that time, I believe Poland missed out on a historical opportunity on the international, political and economic arena. Wałęsa negotiating powers after the extremely costly for all super Powers, decades-long Cold War which had just ended, and the Iron Curtain had fallen, and he as a Nobel Peace Prize winner for his part in it. Wow. Opportunities like those don’t happen often, and you did not have to be a big fan of Wałęsa’s to realize that.

Coming back to Poland-Australia cooperation, I believe that the company I work for could be a good example of such cooperation. Ever since I resigned from active bank Board management duties, I have devoted my time to the DNA Program Polska company, which promotes, this unique Australian DataDotDNA technology.

This technology is not only slowly gaining the attention and support of many EU governments, including Polish government and the Home Office Ministry, but also, slowly finds its way into numbers of car Importers, authorised car dealers, insurance companies, car manufactures, including Solaris in Poznań, and lots of other businesses.

Once other large Insurance companies in Poland such a PZU, Warta, Hestia and Allianz implement DNA Auto into their fully comprehensive motor vehicle policies, we all will benefit out of it, not only because of increased security and lesser car thefts but also by paying lesser insurance premiums.

DataDotDNA technology being not only extremely effective but also very economical to implement for companies as well as individuals, I’m convinced, that after the Motor and Insurance sector, it will rapidly expand its presents to different sectors of industries in Poland.

I hope DNA Program Polska will serve as a good example for other innovative technologies and companies on both continents to cooperate, endeavour and succeed.
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