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The Warsaw Voice » Other » January 27, 2011
From CNN on Davos Summit
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Rising Power of Russia, Germany, Poland
January 27, 2011   
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Russia, Germany, and Poland are rising in importance and are eclipsing the power of Western Europe, according to Martin Sorrell, CEO of marketing communications services company WPP.

Below is an edited transcript of an interview Sorrell gave to CNN's Richard Quest in Davos.

QUEST: How many years have you been coming here?

SORRELL: Oh, a long time. More than I care to admit, 22 years actually.

QUEST: 22 years?

SORRELL: Yes, unbelievable.

QUEST: And you are still-

SORRELL: When Davos was very, sort of much smaller. Actually much more intimate. And it has lost its intimacy. I have to say has got too big.

QUEST: You have said it is too big.

SORRELL: Absolutely. I've said that to Klaus for the last two or three years. I think something should be done about it. I think it is just too many people.

QUEST: But it is a bit of a miss that it was ever three people in a room just with a cup of coffee and a schnapps.

SORRELL: Well, that was, you know, that was in the smoke-filled rooms. And that was dangerous. I mean, the fact that it got bigger and more open and more transparent, I think, was good news. But I think the scale is too great. And it has lost its intimacy, to some extent. And we used to have much more in-depth... like most of life, it has become a little bit too superficial. And I think one has to dig a bit deeper... My mother used to say good things come in little packages.

QUEST: Of course, your industry bears no responsibility for the ephemeralization of society?

SORRELL: No, absolutely not. We don't believe in super consumption anymore. We believe in responsible consumption.

QUEST: Let's talk about your meeting today. Because you had a one-on-one, you had a private meeting.

SORRELL: We had about a 50 to one, actually.

QUEST: 50 to one, fine.

SORRELL: With President Medvedev.

QUEST: What did he say?

SORRELL: A private session of the International Business Council. It is Chatham House rules, so I can't tell you, thankfully. But I had -- I could say -- I should say that he was extremely realistic, open, transparent, and very frank about how Russia is trying to develop foreign direct investment in Russia.
I'm a bull on Russia, a bull on Eastern Europe. We are seeing a shift in Europe to the East, to Russia, to Germany, and to Poland. That triumvirate is a very powerful set of economies that is eclipsing, actually, the power of Western Europe....


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