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The Warsaw Voice » Society » February 25, 2011
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Media in brief
February 25, 2011   
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All You Wanted to Know About Polish Actresses
The Rosner & Wspólnicy publishing house has recently published a Polish-English coffee-table book focusing on several generations of Polish cinema actresses—from the times before World War II until recently. Entitled Aktorki polskiego filmu (Polish Film Actresses), this quality book contains the biographies and lists the artistic achievements of 55 film stars, along with anecdotes and stories about their careers and private lives as well as numerous photographs. The portraits of the actresses are the work of outstanding Polish photographers, such as Edward Hartwig, Krzysztof Gierałtowski, Zofia Nasierowska and Tadeusz Rolke.

Public Radio Launches TV Project
State broadcaster Polish Radio has launched a round-the-clock radio channel that can also be watched on the internet and through cable TV networks and satellite platforms.

The new channel is called Radio na wizji (Radio on TV). Especially for the needs of the project, one of the broadcaster’s best studios, the S2, has been adapted to broadcast not only sound but also image.

This is the first project of its kind in Poland. Previously, a radio channel broadcasting both sound and image has turned out to be a success in Italy, where it was launched by the RTL 102.5 station. The Polish project is more advanced technologically and adapted to the needs of the local market, executives say.

Radio na wizji aims to be a multimedia channel, using various means of communication, including SMS and MMS messages as well as networking services and instant messaging services such as Gadu Gadu and Skype.

For the time being, the channel is available through a limited number of platforms—via the internet, the Cyfra+ platform and the Toya and Satfilm networks. Owners of satellite dishes can receive free-to-air signal from the HotBird satellite. Over the next three months the channel will become available from most providers, including UPC and Aster as well as the Inea and Vectra networks and the n digital TV and radio platform.

New Reality Game Show on TVN
Private television broadcaster TVN in February started to broadcast the Polish version of the popular reality game show series Wipeout. The Polish title is Wymiatacze.

The series is filmed in Argentina. The contestants—divided into four teams: Poles, Ukrainians, Belarusians and a combined team of Czechs and Slovaks—compete for the Wipeout Cup in an extremely difficult obstacle course on land, in water, in mud and in the air. Each team is composed of 20 contestants. Among those representing Poland is world kick-boxing champion turned parliamentarian Iwona Guzowska, sprinter Marcin Urba¶, and canoeist and Sydney Olympic champion Tomasz Kucharski.

The series has 10 episodes, each divided into four rounds. The contestants will be competing in six qualifying games, three individual games and the most important final game called Wipeout Cup Grand Finale.

Audiobooks Gain Popularity
The Audioteka.pl website is selling audiobooks for Nokia and iPhone smartphones and phones with the Android operating system. According to analysts from the NetPress Digital company, the Polish audiobooks market is worth an estimated zl.20 million (5 million euros) and is growing at a double-digit rate. Around 18 percent of people in Poland listen to audiobooks daily or almost daily, 14 percent do so once a week, 17 percent once a month and 51 percent less than once a month.

The MDPL company which owns Audioteka.pl wants to become profitable this year and in a couple of months it is planning to enter the Warsaw Stock Exchange’s NewConnect market.

Spending on Online Advertising to Exceed $100 Billion
In five years, the online advertising market worldwide will be worth more than $100 billion, according to research company Magna Global. One of the reasons is that a growing number of businesses operate online, the company says.

In the next five years, the online advertising market will be growing at an average rate of 11 percent annually, according to Magna Global. As a result, the market’s value will reach $103 billion in 2015, Magna Global analysts predict. Although giant corporations still advertise on television, they are increasingly investing in online promotion.

In 2010, global receipts from online advertising grew by 12.4 percent to $61 billion. North America remained the largest market, with $27.2 billion. The fastest increase in receipts from online advertising was recorded in Latin America—they went up by 14.6 percent to $1.8 billion.
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