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The Warsaw Voice » Society » March 31, 2011
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Media in brief
March 31, 2011   
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15.8 Million Internet Users
A total of 15.8 million people in Poland, or 52.4 percent of the total population, used the internet last year, according to the latest NetTrack survey. A vast majority of web users go online on a regular basis, the survey shows. Seventy-two percent of respondents said they use the internet every day or almost every day and 19 percent do so several times a week.

Users most often log on the internet from home (93.8 percent) and from work (21.2 percent). As far as the age of Polish internet users is concerned, there is still a lot of room for improvement, the survey shows, as senior citizens hardly ever go online at all. Most internet users in Poland (39 percent) are aged 25-39, the 15-24 age group accounts for 30 percent, and people aged 40-59 years for 27 percent. For people aged 60 and older, the figure is a mere 4 percent.

Kino Polska TV Headed for Stock Exchange
Kino Polska TV, a company 91.6 percent owned by SPI International Polska, is preparing to enter the Warsaw Stock Exchange in the second half of this year. Kino Polska TV can expect to generate a maximum of zl.38.34 million from a share issue on the Warsaw Stock Exchange. The plan is to use the money to launch new TV channels under the Kino Polska brand.

For the time being, Kino Polska TV only airs one television channel and distributes channels of the Filmbox group in Poland. It also holds a license to air a music channel called Kino Polska Muzyka. “We also want to launch Kino Polska International, a channel for the Polish diaspora abroad, and keep expanding the Filmbox portfolio,” said Bogusław Kisielewski, general manager of Kino Polska TV.

Ads to Warn of Digital TV Switchover
In the next three years, the government will spend zl.8.1 million on public service announcements telling the public about the planned transition from analog to digital TV signal.

The campaign’s budget totals zl.1.1 million this year, followed by zl.5.9 million next year and zl.1.1 million in 2013.

The largest Polish broadcasters, including public broadcaster TVP and private stations TVN, Polsat, TV Puls and TV4, will air public service ads at their own cost.

In addition to the media campaign, the Ministry of Infrastructure also plans to launch a special hotline. A website on digital terrestrial TV has been online for some time at www.cyfryzacja.gov.pl. Analog TV signal in Poland will be shut off in July 2013. L.Ż.

Choice of Voiceover or Subtitles
As of March, commercial TV station TVN in its Superkino Friday movie section and sister station TVN7 in its Superseans Sunday movie section have been broadcasting two versions of films: with voiceover or subtitles. The choice is available to viewers in digital format. Other channels broadcasting movies with a choice of voiceover or subtitles include pay TV channels HBO and Canal+.

Polish TV Platform in America
The IPTV PolTV platform, offering access to 14 Polish-language TV channels, has begun operating in North America. The operator offers channels such as ITVN, TVN 24, TV Polonia, TVP Info, 4fun.tv, Rebel:tv, Tele 5, Kino Polska, TVS, TV Trwam, CSB TV, ITV, Duck.tv (formerly Bebe.tv) and TV Toya. All of these are broadcast live, but viewers can choose the option of a seven-hour time shift if they prefer. Radio stations are also available from the platform and video-on-demand is to be launched soon.

PolTV is a division of Intercom Ventures, a global leader in IPTV. The company began operating in 2006 and now provides multimedia transmissions in more than 40 countries.

Analog TV to Disappear in July 2013
Analog television in Poland will be shut down by the end of July 2013, under a draft law approved by the government.

Under the law on terrestrial digital television, the first digital multiplex will carry public broadcaster TVP’s TVP 1 and TVP 2 channels, one regional TVP channel and channels of broadcasters chosen in a competition run by the National Broadcasting Council (KRRiT).

Ultimately, TVP is to be moved to the third multiplex, which was launched last year. For the time being this is a “fragmentary” multiplex—it will cover the whole country only after analog broadcasting is switched off. According to the draft law, TVP will have to launch its channels with full coverage on the third multiplex by April 27, 2014. After that, a competition will be held for the places left by these channels on the first multiplex.

The second multiplex, broadcasting commercial TV stations Polsat, TVN, TV4 and TV Puls, began operating Sept. 30, 2010 in Warsaw, Poznań, Zielona Góra, Żagań and around these cities. It will cover almost the whole country by the end of 2011.
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