KGHM to launch new advertising campaign
January 24, 2013
KGHM copper firm is plotting a global advertising campaign covering Poland, Europe, Chile, USA and Canada, Presserwis portal reported.
The tender procedure for selecting the campaign manager, which opened in October 2012, is in its final stages, sources say.
KGHM reportedly shortlisted McCann, Saatchi & Saatchi and Grey Worldwide Warszawa in the procedure.
The deal with the chosen ad agency will encompass brand consulting, drafting and implementation of new visual identification and communication strategy.