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The Warsaw Voice » Society » May 27, 2011
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Media in brief
May 27, 2011   
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Euro 2012 Service on Onet.pl
The Onet.pl website has launched a special section on the Euro 2012 European soccer championships. Supporters visiting euro2012.onet.pl can search the website for the latest news, archival information, photographs and video footage documenting preparations for the event.

After the championships begin, Onet.pl sport journalists will report on matches played by European teams in nine qualifying groups. The reports will come with charts, standings and videos from the matches.

The euro2012.onet.pl service will also contain analysis and comment from soccer experts and insiders, including Jerzy Dudek, a former goalkeeper for the Polish national squad.

Euro2012.onet.pl will also have a subsection on the history of European soccer championships with a table of all matches, the names of players who scored goals and team lineups starting from the first championships in 1960. On a page titled Euroraport, visitors can view photos, video clips and interviews related to the organization of Euro 2012, which includes the construction of new stadiums and roads.

Soccer fans who decide to visit Poland and Ukraine for the championships can find practical information, maps, tour guides, transportation maps and information on tourist attractions on the site.

Viacom Blink! to Premiere in Poland
Poland will be the first country to air Viacom Blink!, a new specialty television channel for women. Premiering this summer, the channel will be introduced in Poland by the Viacom International Media Networks (VIMN) television company and the Endemol producer group.

Viacom Blink! will offer shows and formats produced by Endemol worldwide. Under a long-term partnership agreement, Endemol has granted Viacom International Media Networks access to over 4,000 hours of shows to be aired through cable television networks and digital satellite platforms.

Shows on Viacom Blink!, whose target audience are women aged 16-49, will include serials such as Hot in Cleveland, Rescue Special Ops, The Secret Life of Us, Spirited, Home and Away, lifestyle shows entitled Make Me a Supermodel and Gok’s Fashion Fix, game and reality shows like The Little Couple and Fear Factor and a documentary serial titled Forensic Investigators.

When it premieres this summer, Viacom Blink! will be available on the “n” digital satellite platform, the Multimedia Polska cable network and other networks and reach over a million households. The channel will be shown in the 16:9 picture format, standard resolution.

Other television brands of the Viacom International Media Networks portfolio include MTV, Comedy Central and Nickelodeon. In Poland, they are managed by MTV Networks Polska. M.R.

Stars and Entertainment Come First
Lifestyle content is increasingly popular in the media worldwide. According to Eurodata TV Worldwide, last year entertainment programs featuring celebrities came first in the top 10 most-watched categories of TV programs globally, attracting 40 percent of viewers. Previously, films and TV series topped the list. In six countries, Eurovision Song Contest shows drew the biggest audiences. In 12 other countries, local versions of Got Talent were most popular, and in six countries, first place went to The X Factor.

In Poland, lifestyle channels TVN Style and Polsat Cafe enjoy good viewership results for specialty channels, while sales keep rising of celebrity magazines with high print runs. In the first quarter, Viva! and Party published by Edipresse, as well as Show from Bauer, recorded better sales than the previous year.

Pay-TV Keeps Growing
ABI Research data indicates that the number of pay-TV users around the world increased by more than 56 million in 2010, to 704 million. This year, the figure is expected to grow to 745 million. Globally, half of pay-TV clients already use digital packages, and the number of high-definition TV users is expected to reach 225 million this year.

On the other hand, Informa Telecoms & Media believes that the number of clients giving up this kind of service will keep increasing. Last year, 1.19 million people, or 0.18 percent of users, canceled pay-TV, often switching to similar internet services. This small number will not significantly affect pay-TV for now, but it will probably grow. It is expected that the number of clients giving up traditional pay-TV will reach 2.55 million this year, and will rise to nearly 16.1 million, or 2 percent of users, in 2015.
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