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The Warsaw Voice » Business » June 30, 2011
Business & Economy
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New Economy Hotels in Poland
June 30, 2011   
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The largest global hotel chains are planning to invest in the Polish market for economy hotels.

One of the investors is the Louvre Hotels Group (LHG), formed at the end of April through a merger of the Louvre Hotels and Golden Tulip chains, thus becoming the second largest hotel group in Europe and the world’s eighth largest. This year, the Louvre Hotels Group wants to build 80 hotels, mostly in Europe and Asia, and to build 100 hotels every year over the following five years.

In Poland, the Louvre Hotels Group owns 10 Campanile, Kyriad and Premiere Classe hotels and now wants to introduce the Tulip brand. The company is considering building 10 hotels in Poland over the next five years.

The number of economy hotels in Poland is still relatively low, given the demand on the local market. Wyndham, the largest hotel chain in the world, sees an opportunity. Under a contract with Colliers International, by 2016 Wyndham will open at least 10 motels under the Super 8 economy brand. Wyndham’s plans also include another 200 motels in the coming decade. Another major hotel chain to have entered Poland is Best Western, which opened its first hotel in Warsaw at the end of March.

According to Janusz Mitulski, a partner in the Horwath HTL company, economy hotels are one of the most promising market segments at the moment, especially in Poland’s 10 largest cities. Factors helping this segment to grow include low outlays at around zl.200,000 a room, high operational efficiency and just two or three years needed for such hotels to reach full operating capacity.
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