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The Warsaw Voice » Business » June 30, 2011
From the Business Editor
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Poland Continues to Draw Investors
June 30, 2011   
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Surveys of investors and the latest data on foreign direct investment (FDI) show that Poland is holding strong as one of the most attractive investment destinations in Europe.

The annual 2011 European Attractiveness Survey released by the Ernst & Young consulting company in June ranks Poland third in terms of the number of new jobs created as a result of foreign direct investment in 2010. Foreign investors in Poland created a total of 12,400 jobs last year and the only countries to do better in that department were Britain and France. Poland was also the top country as regards the number of FDI projects in Europe; it attracted 40 percent more projects than in 2009.

According to Ernst & Young experts, one of the main factors that drew foreign investors to the Polish market was the impression Poland made on the international public during and after the global economic crisis. Poland was one of the few economies to survive the downturn largely unscathed, which convinced investors that the investment risk in Poland is lower than in other EU member states.

As far as FDI is concerned, Poland has recently specialized in business service centers. Data by the Association of Business Service Leaders in Poland (ABSL) shows that in 2010 the value of offshoring investment in Eastern Europe rose 15 percent, and, at an annual growth rate of 20 percent, Poland was the strongest center for offshoring investment in the region. According to ABSL experts, over the next few years Poland may become the largest center for advanced services for global business not only in the region, but across Europe. The conditions under which that can happen are clear: Poland needs to pursue a prudent and consistent investment policy, develop its human resources, and promote itself internationally as a leading location for foreign business service centers. The Polish presidency of the EU could prove a good opportunity to draw even more investors and strengthen Poland’s brand as a leading location for offshoring centers in Europe.

Poland’s investment appeal is reflected in the latest data on foreign direct investment. The Polish central bank estimates that in the first four months of this year, the FDI influx totaled 5.9 billion euros. The figure is 23 percent higher than in the first four months of 2010, and equal to 81 percent of total FDI in 2010. That is a good sign for the future.
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