TVN media to focus on internet advertising
February 7, 2013
TVN media group wants to concentrate on precisely-targeted internet advertising at the expense of press and outdoor ad campaigns, TVN Media head of marketing Marek Szafarz said as quoted by the wirtualnemedia.pl portal.
"[W]e do not totally give up on [advertizing in] traditional media, but we will no longer be broadly present in these media," Szafarz said. "In our view it is better to spend all or a majority of these means on very well quantifiable and target-group adjusted internet advertizing."
TVN will limit its presence in the press to smaller, well-targeted advertisements in TV guides, the official added.