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The Warsaw Voice » Society » June 30, 2011
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Media in brief
June 30, 2011   
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Two Billion People Online
Almost one in three people across the world (29 percent) use the internet and the number of internet users globally has reached around 2 billion, according to a report by Interactive Bureau Polska. Most internet users live in Asia, but the ratio of internet users to the total population is the highest in North America, at 77 percent. Poland has 15.8 million internet users and while the total has risen dramatically over the past decade from a mere 3.6 million in 2001, the rate of growth has been declining recently.

Interactive Bureau Polska also reports that 63 percent of Polish households had internet access last year, which was 5 percent more than in 2009. The figure placed Poland somewhere in the middle of European statistics and ahead of the Czech Republic, Hungary, Spain, Portugal and Greece. The average percentage of households with internet access in the EU is higher, however, at 70 percent.

Central Statistical Office (GUS) data indicates that broadband internet connections enabling comfortable viewing of online video content are available in 90 percent of Polish households with any internet access and 57 percent of all households in Poland.

Movies on YouTube
YouTube, the world’s top video-sharing website, is offering users in the United States with paid access to 3,000 motion pictures from some of the largest studios. Visitors to YouTube.com/movies can watch new releases at $3.99 a movie, while older titles from the vaults of Warner Bros., Sony Pictures, NBC Universal and Lionsgate cost $2.99 each. Selected new movies will be out on YouTube simultaneously with their DVD release.

YouTube has 2 billion hits every day and the average visitor spends 15 minutes a day at the website. According to Citigroup, YouTube’s revenues totaled $825 million last year and may reach $1.3 billion this year.

Internet Ad Revenue Up
Companies in Poland spent zl.1.63 billion on advertising in the first quarter of this year, according to a report by the Starlink media house.

The fastest-growing sector was online advertising, which increased 20.9 percent to zl.261.6 million, largely owing to online finance, e-commerce and the growing popularity of video and rich-media advertising, which are audio-visual presentations opening in separate windows.

In the first quarter, online advertising generated 16 percent of total revenues from advertisements. Revenues from advertising on television declined slightly and in the first quarter, television broadcasters took zl.857.6 million from commercials. The figure was 1.8 percent higher than in the same period of last year. This slight increase is attributed to specialty channels and smaller terrestrial channels such as TVN7, TV4 and TV Puls, because advertisers spent 1.3 percent less on commercials shown on Poland’s main channels, including the private TVN and Polsat channels and the public broadcaster’s TVP1 and TVP2 channels.

Starlink predicts that this year the advertising market will grow around 5 percent to zl.7.7 billion.


Polish EU Presidency Info in English
Public broadcaster Polish Radio’s External Service has launched an English-language news website about the Polish presidency of the EU, which begins July 1. The website, called Euro-File, is available at www.the news.pl/eu
“The interest in countries holding the presidency of the EU increases significantly during their terms,” said Marek Cajzner, the director of Polish Radio’s External Service, which is aired abroad in seven languages.

“We want the Euro-File website to provide non-Polish speaking listeners and readers with essential information on the Polish presidency and issues of key importance to the EU.”

The Euro-File website, which contains articles and audio files, is part of the public broadcaster’s English-language news website, www.thenews.pl. News from Euro-File is also available via special Twitter and RSS channels.

TV6 for Talent Show Fans
A new entertainment channel called TV6 went on air May 30. Owned by the Polskie Media company, TV6 mainly shows foreign talent and game shows, some of them aired without a Polish voice-over. Shows include the American versions of You Can Dance, American Idol and America’s Got Talent!, the British Who Wants to Be a Millionaire and British cooking show Junior MasterChef, where young, aspiring chefs show off their culinary skills. Later this year, TV6 will also air the British Must Be the Music talent show and the How Clean Is Your House? show. The channel’s programming also includes cartoons for children, such as M.A.S.K., Dennis the Menace and Inspector Gadget.

TV6 is aired as part of the Multiplex 2 group of digital terrestrial television channels which reaches 70 percent of Polish households. It will be also available on the Cyfrowy Polsat, Cyfra+ and “n” platforms and from selected cable networks.

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