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The Warsaw Voice » Business » July 29, 2011
Business & Economy
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LOT Airliner Promotes Poland
July 29, 2011   
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An airliner belonging to national carrier LOT has been given a new look as part of a campaign to attract more foreign tourists to Poland.

In conjunction with the Polish presidency of the EU, which began July 1, the Polish Tourism Organization and LOT Polish Airlines have placed an advertisement for Poland on LOT’s newest airliner, an Embraer 195. The ad is 84.8 square meters in size and features pictures with a motto that says “Move Your Imagination.”

The artwork combines iconic Polish buildings with historic Polish figures and events, including composer Frederic Chopin, the Warsaw Mermaid, the Palace of Culture in Warsaw, and St. Mary’s Basilica in Cracow. The images form an advertisement designed to catch foreigners’ attention.

The ad on the plane complements the message of an EU-funded project called “Promoting Poland Together,” the largest multimedia promotional campaign for Polish tourism abroad.

“It is high time we started challenging stereotypical views of Poland in all the main countries from which tourists come to Poland,” said Rafał Szmytke, president of the Polish Tourism Organization. “We have launched the campaign on a large scale in Britain, Germany and France. We want to show that Poland is a vibrant, original and modern country whose inhabitants are spontaneous, hospitable and open people. We use positive associations and emotions and each phase of the campaign will show something new and unique. We aim to intrigue our target group and prompt them to ask: “Poland? Why haven’t I been there yet?”
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